‘Smart Homes’ has emerged as the most mentioned vulnerable Internet of Things (IoT) technology among the world’s leading cybersecurity influencers on Twitter during the first half (H1) of 2019, according to GlobalData, a leading data and analytics company. GlobalData’s research reveals that the global IoT technology market is set to grow at a compound annual […]
Leading influencer marketing service, Takumi, publishes findings on the Instagram influencer marketing industry’s dynamics – in a study of over 4,000 consumers, marketers and influencers across the UK, US, and Germany. The report ‘Trust, transactions and trend-setters: the realities of influencer marketing’, focuses on four key themes: legislation, authenticity, influence & trust, and creativity & control. […]
Since the inception of social media, it has worked its way into every element of our day to day lives. Whether that be interacting with friends and family, booking holidays, shopping for clothes, allowing an insight into different lifestyles and it has definitely affected the world of sport: the way that we consume sport, the […]
Starting July 10, Snap is launching a new form of content on its platform, titled Creator Shows, which will star a range of digital-native creators, social media influencers, and established celebrities. Creator Shows will be continually added to the Discover page of the Snapchat app, and will focus on a “first-person, personality driven” content experience. So […]
Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]
Whalar is proud to unveil its release of the world’s first neuroscience study on influencer – ‘The Science of Influencer’. This study uncovers the true power of influencers by answering the question – why does influencer work? Included in the report are some startling comparisons of the emotions evoked and memories created by influencer ads […]
New research has found that the vast majority of internet users lack any confidence in what they see and read online. Only 8% of them globally think that three-quarters or more of the information they get from social media is true – dropping to 4% when it comes to information from supposedly trusted influencers like […]
Klear, the leading influencer marketing technology company, announced Klear Connect, a complete solution for influencer campaign management. Connect streamlines communication between brands and influencers by automating manual processes throughout the influencer program life cycle with an integrated chat service and the ability to collaborate on content, and track payments and Instagram Stories. The new solution […]
In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee […]
As influencer marketing continues to get more intelligent, marketers have become savvier when it comes to the social media-led form of marketing. A study in 2017 found that UK marketers were willing to pay more than £75,000 to celebrity influencers for a single Facebook post promoting their brand. Almost two years later, this figure has fallen to […]