McDonald’s and OMD UK Team with London Tube Map to Curb Commuter Cravings

McDonald’s and OMD UK Team with London Tube Map to Curb Commuter Cravings

A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]

Domino’s Now Lets You Order Any Menu Item Through Messenger

Domino’s Now Lets You Order Any Menu Item Through Messenger

Domino’s Pizza, the recognized world leader in pizza delivery and digital ordering platforms, had its game face on and brought even more robust ordering capabilities to Facebook Messenger. Customers can now place any order for any menu item they’d like on Messenger, just in time for February 5 – one of Domino’s busiest delivery days of […]

Ogilvy & Mather China Helps KFC to Build VR Gallery

Ogilvy & Mather China Helps KFC to Build VR Gallery

Ogilvy K1ND recently helped KFC launch its very firstWeChat-based Virtual Reality Charity Gallery in a campaign aimed at raising awareness about autism. Featuring KFC ambassador Chris Lee, the cutting-edge VR gallery was built using StoryBuilder, a proprietary tool developed by Ogilvy K1ND that brings together the power of social and virtual reality. With the help […]

Pizza Hut Rolls Out Loyalty App in the UK

Pizza Hut Rolls Out Loyalty App in the UK

Pizza Hut has launched a loyalty app offering rewards for consumers based on the frequency of their visits to the company’s restaurants. Amaze, the digital agency which Pizza Hut worked with on the app, claims it is the first loyalty and reward app to be launched by a casual dining restaurant in the UK. In phase […]

Domino’s Launches Messenger Ordering in the U.S.

Domino’s Launches Messenger Ordering in the U.S.

Domino’s Pizza, the recognized world leader in pizza delivery and digital ordering platforms, is now giving customers yet another way to order: via Facebook Messenger, using bot technology. Beginning today, Domino’s customers across the nation who have a Pizza Profile can place their most recent order or Easy Order via Messenger. The same Domino’s in-house […]

McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]

Taco Bell unwraps real-time location data to serve relevant mobile messaging

Taco Bell unwraps real-time location data to serve relevant mobile messaging

Taco Bell is one of the brands leveraging xAd’s new MarketPlace Discovery platform to gain more insight into customers’ foot traffic behaviors, exhibiting the importance of tapping real-time data to serve consumers the right message at the right time. Taco Bell is using the real-time mobile location intelligence platform to uncover time-of-day as well as […]