Facebook Integrates Instant Articles With Messenger

Facebook Integrates Instant Articles With Messenger

Facebook has merged two of its most treasured efforts: Instant Articles and Messenger. Soon, Messenger users will begin to see a lightning bolt on the top right corner of select links shared in the popular app. These indicate that the link is an Instant Article. “Currently, links shared via Messenger load in a mobile browser, […]

Facebook Tests Secret Conversations On Messenger

Facebook Tests Secret Conversations On Messenger

With users’ privacy in mind, Facebook is testing the ability to create one-to-one “secret conversations” in Messenger that will be end-to-end encrypted. Plus, Facebook is promising that these clandestine conversations can only be read on the mobile device of the intended receiver. “That means the messages are intended just for you and the other person […]

Peruvian Red Cross experienced an 1800% increase in potential donors with ‘Hashtags for Life’ Campaign

Peruvian Red Cross experienced an 1800% increase in potential donors with ‘Hashtags for Life’ Campaign

Hashtags for Life, a social media campaign to help expand the Red Cross‘ donor database in Peru, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. With a population of over 30 million people, and yet only 1250 registered blood donors, Peru faced a potential catastrophe incase of emergency. […]

Banks to trial payments using Facebook and Twitter accounts

Banks to trial payments using Facebook and Twitter accounts

Bank customers may soon be able to exchange money on social media on Facebook or Twitter. Following a trial in Singapore in 2017, the service would allow people to wire money by selecting their Facebook or Twitter account instead of entering a bank account number and sort code. The service will bring together 20 banks to allow […]

Facebook’s chatbots now know customers’ names and preferences

Facebook’s chatbots now know customers’ names and preferences

The new account linking feature would allow customers to link, for example, their account with a book retailer to the brand chatbot. The chatbot can then suggest new books based on what the customer has purchased before. The feature is opt-in. Although Facebook doesn’t mention consumers going on to make a purchase, there are retailers already […]

Manchester City becomes first football club to launch Facebook Messenger bot

Manchester City becomes first football club to launch Facebook Messenger bot

A user who searches for the club on Messenger and subscribes to its updates can follow news about transfers, new manager Pep Guardiola and what other social media users are saying. As well as news, the bot will push out photos, behind-the-scenes videos, phone wallpapers and match highlights. Unlike more customer service-oriented bots from retail […]

Starbucks adds shot of mobile to personality quizzes

Starbucks adds shot of mobile to personality quizzes

Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyle, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment. The coffee giant is sponsoring ads on Facebook to promote its newest mobile quiz, which consists of eight summer-themed questions designed to […]