Harry Potter: Hogwarts Mystery is the first mobile game where players can create their own character and experience life as a Hogwarts student. In the narrative adventure with RPG elements, players will create a personalised student avatar, attend classes, learn magical skills, and form friendships or rivalries with other students. In the game, players make […]
To promote Broadway musical Aladdin, Disney has partnered with OmniVirt to launch a 360 degree video advertising campaign. As part of the campaign, viewers can watch the show’s premiere musical number ‘a friend like me’ in a 360 degree format. Digital overlays of text are placed around the video sphere which share interesting facts behind the show. For […]
Rovio Entertainment kicks off its latest animated series set to air exclusively on YouTube during this summer’s World Cup tournament in Russia. Starting on June 9th, with new episodes airing every Wednesday and Saturday for five weeks, the ‘Angry Birds: BirLd Cup’ features two teams of kids divided into ‘Team Red’ and ‘Team Chuck’, […]
SmarTone has launched a programmatic out-of-home campaign in train stations (MTR) in Hong Kong through local free-to-air broadcaster Television Broadcasts Limited (TVB)’s OTT platform, myTV Super. According to the Hong Kong-based telecom, this campaign is the first of its kind in the country to tap into myTV Super’s data management platform, which allow brands to […]
Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data. Consumers in the UK are watching more digital video content than ever before with mobile viewing on the rise, according to eMarketer’s latest time spent with video forecast. The forecast, which is included […]
Rovio Entertainment, in partnership with its licensing and brand management agency, Evolution, has unveiled a sweeping program of premier licensing partnerships in North America for its flagship Angry Birds franchise. This extensive line-up of new, renewed and ongoing deals, uniting a diverse array of retail product manufacturers and categories, represents the next step forward for […]
Rovio Entertainment has announced its new multi-year content roadmap for partners, led by the September 2019 theatrical release of The Angry Birds Movie 2, the much anticipated sequel to the 2016 blockbuster The Angry Birds Movie which generated $352 million at the global box office. In addition to the animated sequel being released globally by […]
Regal Entertainment Group, a leading motion picture exhibitor operating one of the largest theatre circuits in the United States, introduces Moviebill, a new collectible movie magazine featuring an interactive augmented reality (AR) platform. For the first time in April, moviegoers can access exclusive augmented reality content by downloading the award-winning Regal mobile app and […]
BBC Worldwide has teamed up with Google and BAFTA-winning game studio Preloaded to create a virtual reality experience for the audiences of the BBC’s hugely successful national history programmes like Blue Planet II and Planet Earth II. BBC Earth: Life in VR has been created by Preloaded in collaboration with BBC Earth Productions and […]
Times Internet, India’s largest digital products company, has launched its interactive live gaming and entertainment show – ‘BrainBaazi‘. The show follows on the heels of Times Internet’s digital strategy and reimagines live video entertainment. Audience participation is facilitated through a downloadable app, currently made available on the Play Store for android devices. “At Times Internet, […]