Mobile advertising platform, AdColony, has partnered with Unilever to run interactive mobile video campaigns for the first time in the Middle East. For the first time in digital advertising, the company claims, Aurora gives brands the chance to measure the attention of the users. Since users are engaging with the video while the video is […]
More people are choosing to order meals through delivery as longer and more irregular working hours coupled with busier home lives make finding time to prepare meals difficult, new research for Deliveroo has revealed. Analysis by consumer insights firm Morar HPI found that over the past six months the proportion of people ordering food for […]
Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]
Kelkoo, the leading pan-European eCommerce advertising and shopping comparison service (CSS), has announced the launch of its partnership with Google Shopping Ads as a Premium Partner. Google Shopping Ads by Kelkoo Group offers retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping. eCommerce retailers […]
SVPER, the social, instant video-only app for forming new real-life relationships in real time, announced that it has further diversified its global network of partners in the blockchain industry and gained two new strategic investors ahead of its pre-sale. The two new investors are LBank, a Superior and Specialized Digital Exchange, and DAEX Blockchain Group […]
Chinese car-hailing platform Didi Chuxing has launched an in-car audio recording function for journeys, in a bid to enhance its safety practices following the deaths of two passengers. Didi has launched a trial of the recording function, which will capture in-car audio from the entire journey and then upload an encrypted file to the company’s […]
Airline KLM has introduced a new feature in its app that uses augmented reality to help passengers assess wether their hand baggage is of the correct size. The functionality, which uses Apple’s AR technology, is aimed at speeding up check-in and reducing customer confusion over luggage allowances. The AR hand baggage check uses a […]
Facebook expanded the options airlines have for reaching potential travellers with its flight ads, which were previously referred to as dynamic ads for travel for flight. Airlines already had the capability to use flight ads to target people who had visited their websites or applications to search for particular flights. The social network announced that airlines […]
Billion Dollar Boy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear. With Instagram recently releasing figures showing that Stories now has […]
Proximity Worldwide has unveiled its first Voice & IoT lab named Invoke. Launching at Barefoot Proximity, the Cincinnati office within the Proximity global network, the lab will provide a dedicated hub for audio, voice and IoT development and deployment, and will drive innovation and new business growth for the network. Building on Proximity’s legacy of […]