The hunt for Europe’s best science communicators is on, with the launch of new initiative SCi25. SCi25 will be the first data-led curation of Europe’s most influential in-house science communication professionals, designed to showcase and unite the talented PR and marketing practitioners working to amplify the impact of world-changing scientific organisations. The Top 25 Science […]
Amazon’s digital assistant technology Alexa is now available on 20,000 devices according to the internet retailer, an impressive increase on the 4,000 connected devices where users could access the smart assistant at the start of the year. The figure was revealed during an Amazon press event at IFA in Berlin, as reported by CNET, where […]
JD.com has partnered with hotel brands including Sheraton and Wanda to let hotel guests to shop from their hotel rooms. The move, which is part of JD’s ‘boundaryless retail’ strategy, will see hotel rooms at Sheraton, Wanda, Beijing 5L, Greenland and others furnished with products and QR codes that can be scanned and purchased via […]
Leading global creative agency BBH has harnessed augmented reality (AR) and a Family Guy collaboration to provide Samsung with a highly innovative way to market its products. Doorways, which launched at Berlin’s IFA innovations show, is an interactive AR platform that allows the user to step into a different world and fully immerse themselves in […]
Twitter announced new restrictions to its ad policies that restrict the publishing of sponsored political and issue tweets. The social platform set these rules for the US only, in light of social media’s recent issues with the bad actors exploiting looser measures since the 2016 presidential campaign. After Twitter and Facebook announced restrictions to these types of ads […]
A pop-up shop that accepts only digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week. Both initiatives are the brainchild of the Reality Gaming Group, which has joined forces with Soho Radio and Jägermeister to give London’s consumers the opportunity to find out how to buy and use […]
Apple has acquired Akonia Holographics, a Colorado-based startup that focuses on making lenses for augmented reality (AR) glasses. The purchase is yet another indicator that the tech giant is hard at work on a wearable AR device. Akonia Holographics was founded in 2012 by a group of holography scientists, and originally focused on holographic data storage […]
On of the world’s largest mobile lockscreen media platform, Buzzvil, a member company of the K-ICT Born2Global Centre, announced it has acquired India and Pakistan’s leading lockscreen content curator SlideApp as part of its effort to tighten its grip in the global mobile ad market. Financial terms were not disclosed. John Lee, CEO of Buzzvil, said, “By taking SlideApp under our wing, Buzzvil […]
Facebook Watch, the social network’s streaming video platform, is getting its global rollout, just over a year after the service launched in the US. Content will include familiar names as well as original programming and exclusive series. The content lineup includes entertainment, news and sports programs, and aims to position Facebook as a more legitimate […]
Marketing automation platform Punchh and TGI Fridays UK revealed results driven by the casual dining chain’s new mobile app, expanded customer loyalty and relationship programs. In just four weeks, TGI Fridays realised significant uplift over multiple key performance indicators, including: Loyalty Visits: Up 61 percent Signups: Up 30 percent Unique guests: Up 51 percent Loyalty Revenue: Up 66 percent […]