Parken Zoo in Eskilstuna, Sweden, is using AR to raise awareness of endangered species and environmental issues among its visitors. The zoo has created virtual animals, which take real species and create fantastical variations on them to show how they would have to adapt to survive problems like deforestation, poaching and climate change. For example, a […]
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through Facebook Messenger in the past, Teads’ technology now allows the brand […]
Researchers at Google’s experimental unit, Area 120, say they’ve built their first version of a digital advertising format designed specifically for mobile, virtual-reality applications. The unit showed a prototype of the still-nameless product in a blog post co-authored by Google product manager Aayush Upadhyay and associate project manager Neel Rao. The demonstration video showed a cube floating […]
For the first time, over-the-air broadcast radio has the ability to accompany an advertising or marketing message with search-like functions to serve up additional information or coupons and discounts on mobile phones. The Westwood One app, NextRadio, is free to consumers on the Android platform and in often comes native on phones. The advertising platform […]
Siri, Alexa, Cortana, Google Assistant and their like are undeniably on trend: Since the market launch in 2015, Amazon alone has sold well over eight million Echos and Echo Dots in the USA and now Apple has jumped on board the smart loudspeaker movement with the HomePod. According to a current Statista analysis, around 17 […]
Haptics technology has existed for years in various forms, but is quickly gaining ground in the consumer electronics industry. A 2016 market report by Technavio estimates that the haptics technology market in consumer electronics will grow at a CAGR of 21.1% from 2014 through 2019. We caught up with Josh Stivers, Director of Product Management […]
Verve, one of the global leader in location-powered mobile marketing, announced a newly published study on the state of location-fueled strategies and campaigns among brands and advertisers active in the mobile marketing space. Pursuing the Mobile Moment, a June 2017 commissioned study conducted by Forrester Consulting on behalf of Verve, explores how mobile advertisers in […]
Go2mobi announced the launch of one of its most anticipated features, the ability for customers to upload their retargeting lists directly into the mobile programmatic advertising platform. With this feature Go2mobi’s customers now have the ability to target mobile app users who have previously engaged with their brand, wherever that engagement took place. With the […]
Mindshare, the global media agency of WPP, recently announced that it is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business as part of an ongoing transformation programme evolving the agency into an Adaptive Marketing organisation, to help clients do the same. We had a chance to sit […]
In-feed native advertising platform Adyoulike announced the launch of its Native Creative 2.0 formats, bringing advertisers and publishers new options for visually-dynamic, interactive ad units that better engage and activate audiences. The new units, which seamlessly integrate in-feed on publisher properties, are available for native mobile and native video advertising as well as for web-based native. […]