Ericsson has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers. With more than 1.3 billion user profiles in its Data Management Platform, Ericsson Emodo allows advertisers to leverage their existing workflows and reach out to audiences in an efficient, privacy-compliant manner while […]
Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the world of media […]
Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]
As retailers add voice-activated ordering technology, data shows that shoppers are increasingly bringing voice-enabled devices into their homes. 27 million of the devices—either an Alexa-enabled Amazon Echo, Dot or Tap device, or a Google Home voice-activated device—are in U.S. consumers’ homes as of Sept. 30, up 25.9% from 20 million devices at the end of June, according to just-released […]
Blippar, one of the leading augmented reality and computer vision technology company, announced the launch of its new large scale augmented reality experiment in form of an app: AR City. The app, currently in beta, harnesses both augmented reality and computer vision to allow users to access information and content as they travel and navigate around cities. […]
Marketers should spend dynamically on mobile marketing and outcome-oriented measurements to capitalise on customer acquisition, says Facebook Thailand. “There is a gap between the amount spent on mobile advertising and the time spent by Thais on their mobiles,” said John Wagner, managing director of Facebook Thailand. “Of the 15-20% allocated to digital advertising spending in […]
A10 Networks, a Secure Application Services company, announced A10 FlexPool, a software subscription model that provides enterprises and service providers with the ability to simplify the consumption of app services. The A10 FlexPool aggregated capacity model allows customers to flexibly allocate and re-distribute capacity across applications, multiple clouds and data centres. As businesses attempt to […]
POW, the free digital currency, has taken another significant step towards becoming the first global currency by integrating with a second social media platform; Twitter. Launched on October 3, POW was given away for free to anyone with a Facebook account. So far, 47,000 people have claimed POW via Facebook and are sharing it amongst […]
Biondo Creative is offering a new service which allows businesses to advertise on Spotify. This new digital advertising service gives local business owners a chance to target Spotify’s more than 140 million active users by playlist, genre, gender, age, country, region, state or DMA at an affordable price. More consumers are using mobile devices and according […]
Inskin Media is among the first ten companies in the UK to receive the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud. This adds to the JICWEBS Brand Safety Seal, which Inskin has held […]