Honda Motor revealed it will use Facebook’s custom audiences tool to find car owners with defective Takata airbags. The tool, which allows advertisers to reach a specified list of users, will match encrypted email addresses associated with recalled vehicle identification numbers to Facebook users. Japan’s Takata Corp’s air bag inflators have been linked to at […]
Destination DC (DDC), the official marketing organisation for Washington DC, expands its partnership with WeChat by launching the first City Experience Mini Program in the United States to support Chinese travellers when they arrive in the city. Through Tencent’s instant messaging platform, DDC continues its expansion into Washington, DC’s top overseas market with the immersive new program built for the […]
What is claimed to be the largest bot network ever has been discovered by Adform, which it has said was possibly four times the size of the Methbot network unearthed less than a year ago and accessing over half a million IP addresses, mainly located in the US. The fraud team at the adtech firm […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and […]
Eighty-five per cent of senior executives plan to invest in artificial intelligence (AI) and the internet of things (IoT) by 2020, according to a new survey of UK digital leaders by Deloitte. The findings come from the first edition of a new regular report from Deloitte, the Digital Disruption Index. The index will track investment in […]
Nintendo’s Animal Crossing mobile game has got its official release date, after it was finally unveiled to the world in October. Releasing November 22, Animal Crossing: Pocket Camp has been in the works for a while, and is set to pave the way for the eventual launch of a Legend of Zelda mobile game. With the launch of […]
YOOX, which has always been at the forefront of e-fashion, has teamed up with Google to develop an innovative and groundbreaking interactive ADV format, creating for YouTube the world’s most exclusive collection. YOOX is a virtual wardrobe of wonders and treasure, and the intention was to offer customers a selection of the most covetable fashion […]
Chinese internet search giant Baidu on November 16 introduced a speaker and two robots as part of its Raven series in a serious push into the highly competitive smart home market. The products, introduced at the Baidu World Conference in Beijing, are powered by the company’s DuerOS conversational artificial intelligence technology. That system is similar […]
Uber has announced plans to buy up to 24,000 self-driving cars from Volvo as it looks to expand on its ride-booking app. The cars would be available through the Uber app to pick up passengers without a driver, giving the business its first commercial fleet of cars. The non-binding framework deal builds on a relationship […]
Tencent has become the first Asian company to be valued at more than $500bn after shares hit a record high on November 20. The Chinese Internet giant’s shares closed at HK$420 per share on the Hong Kong Stock Exchange on November 21, boosting Tencent’s market value to $510.7bn. The valuation sees Tencent join Apple, Alphabet, […]