Google has launched an app dedicated to helping people to control the data they consume and save it through public wi-fi. The app, called Datally, enables users to see the data usage on an hourly, daily, weekly, or monthly basis, and receive suggestions on how they can save more data. In addition, it features […]
Google’s other navigation app, Waze, started rolling out an Android and iOS app update that brings highly requested features to the crowdsourced navigation app. While regular navigation apps let you choose your form of transportation from options including a car, bike, and train, Waze now has support for motorcycles as well. With the update, drivers […]
Snapchat has rolled out a long-awaited update that has separated friend content from brand and media videos from the Discover section in an attempt to make the app easier to navigate. The social media app is putting an emphasis on user generated content by grouping friends’ Stories, their Bitmojis and Chats together on the […]
Adelphic, a self-service platform for cross-channel programmatic advertising, announced the addition of pre-bid viewability and brand safety targeting to its platform from DoubleVerify, a leading independent provider of digital media quality solutions. The offering is available omni-channel across all of Adelphic’s 25+ supply partners, allowing marketers to reach audiences via video, display and native on […]
Urban car buyers may be exposed to more marketing messages than their suburban and rural counterparts, but CitNOW research shows that vehicle retailers are now in a stronger position than ever to reach out to them with video. City dwelling motorists are the keenest audience for video content when making a purchase, with more than […]
Advertising is changing – a single Instagram post could potentially win your brand more new business than a two-month billboard campaign on Old Street. But how can you best capture the attention of an audience that scrolls 178 metres per day? For Ben Le Tourneau, one half of director duo alongside Scott Freeman, owners at […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on mobile, this latest Global Ad Trends report includes key findings based on data from WARC’s 12 key markets – Australia, Brazil, Canada, China, France, […]
Facebook is expanding the use of AI in detecting individuals showing patterns of suicidal thoughts, in a bid to improve the speed of which it can alert the necessary first responders. Facebook, which has offered suicide prevention tools for more than 10 years, has been working hard to prevent people on its platform from committing […]
Location Sciences, the mobile location intelligence company, has partnered with On Device Research, the brand effectiveness company, to deliver a new level of accuracy and precision for measuring media effectiveness in driving store visits, not seen in the UK before. On Device Research’s Mobile Store Effect product will be powered by Location Science’s proprietary first […]
US ride-hailing company Uber signed a strategic deal with Vietnamese financial technology firm MoMo to let passengers pay for rides using MoMo’s e-wallet, the pair said in a statement on November 29. The deal is Uber’s first e-wallet partnership in Southeast Asia, home to 600 million people, and could help the firm catch up with main […]