InMobi, an independent mobile in-app advertising platform, has announced an expanded integration of Integral Ad Science (IAS) verification solution to include IAS Firewall tags that now provides advertisers with enhanced viewability reporting for their mobile in-app VAST (Video Ad Serving Template) video campaigns. Recently, InMobi announced that it has acquired AerServ for $90 million. In […]
Following a series of scandals for YouTube’s video-sharing network, the company has announced it’s investing $5 million in creators who use the service in “positive ways” to create change and empower young people. The investment is going towards YouTube’s Creators for Change, its two-year old program focused on countering hate and promoting tolerance. In its […]
We’d like to introduce you to our newest team member. #LegalAlexa Download the skill today.https://t.co/IS6AQ1X2eg #Insurtech #LegalTech #Alexa pic.twitter.com/SStU98nA24 — DAS UK Group (@DASLegalUK) January 25, 2018 DAS UK Group has become the world’s first legal expenses insurer to launch an innovative new Alexa skill for the Amazon Echo. DAS customers and the general public […]
Samsung Electronics has lost its crown as the top smartphone seller in India for the first time in six years, as it was outsold by China’s Xiaomi in the final quarter of 2017, data from two tech research firms shows. Xiaomi’s aggressively priced suite of high-spec handsets and market expansion strategy enabled it to take […]
Samsung has launched The Official App of the PyeongChang 2018 Winter Olympic Games, the South Korean company has announced. This app was created in partnership with the IOC — the International Olympic Committee — as well as the PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games. Samsung describes its Olympics offering as […]
Postmates, one of the only on-demand delivery apps that can deliver anything from anywhere, announced a “We Get It” 360 brand marketing campaign that captures how on-demand ‘anything’ is quickly becoming a way of life — particularly in the app’s largest market of Los Angeles. From Pho, aspirin and coffee runs for the office, to […]
Creative technology company Clinch has announced the launch of ‘Clinch for Facebook’, a video personalization engine built specifically for the social network, as well as for Instagram. Clinch for Facebook allows for rapid A/B testing of creatives and generates personalized campaigns at scale (both video and display) using unique Facebook formats such as Canvas, Collections and Instagram Stories. […]
HomePod, the innovative wireless speaker from Apple, arrives in stores on February 9 and is available to order online beginning January 26 in the US, UK and Australia. HomePod will arrive in France and Germany this spring. Using just your voice, it works together with an Apple Music subscription, providing access to one of the […]
Facebook is buying a software firm that specialises in authenticating government-issued identification cards, the two companies said on January 23, a step that may help the social media company learn more about the people who buy ads on its network. US lawmakers have expressed alarm at Facebook’s limited ability to know who is buying advertisements, […]
With cryptocurrencies the current ‘next big thing’ in the digital world, it’s not surprising that many people are turning to extreme means to mine new coins, with some even employing other peoples’ computers and smartphones – often without their consent. Cryptocurrency mining is a high-intensity process that can dramatically overwork the CPU on most smartphones, […]