Uber is preparing to sell its Southeast Asia business to Singapore’s Grab in exchange for a sizable stake in the company, according to two sources with knowledge of the matter. No deal has been reached yet, and the timing of any such deal is uncertain. Grab provides private car, motorbike, taxi and carpooling services in […]
Every swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic – an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder’s new digital film brings this world of possibilities alive. This latest Tinder […]
Introduced to a general audience nearly a year ago, “Heart to Heart” platform serves as an inspiration for NEF\TBWA campaigns for Pernod Ricard’s brand ARARAT. The most recent one inspired a brand-new technology creating a unique customer experience. So, here’s the example of how advertisers collaborated with app developers to draw more attention to the […]
Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]
Capturing the growth of digital influence and key consumer insights that will drive the next phase of digital consumer spending in India, Boston Consulting Group (BCG) and Google India released a report, Digital Consumer Spending in India: A $100 Bn Opportunity. The report projects that the potential for digital spending is expected to grow 2.5 […]
Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers. Flashing animated banner ads and auto-playing video adverts with sound are set to be targeted, while Google will contact websites that breach the advertising guidelines and, ultimately, block their advertising if they […]
A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google’s answer to header bidding – have seen an average yield increase of 48% in the 12 months since the two started working together. In June, OpenX announced its status as a Google Exchange Bidding beta partner, but the adtech firm says it’s […]
Ericsson remains keen on ad tech. On February 14, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetise their subscriber data. Emodo is housed within a newly […]
Mondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine’s Day on February 14. Titled “Pop Your Heart”, the campaign promotes Cadbury Dairy Milk Silk’s Special Edition pack for Valentine’s Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition […]
831m smartphone users – or 39.4 per cent of all users – around the world will use their mobile phone to pay for something at a physical point of sale (POS) at least once every six months in 2018. According to eMarketer, the number of people using their phones at a physical POS will rise […]