In its quest to turn a profit, Snapchat parent company Snap Inc. is looking for more ways to generate revenue while preventing users from defecting to other platforms. But Snapchat users may have to endure more ads in the process — and soon those ads will be ones that can’t be skipped. Snapchat will start […]
Facebook posted $11.8 billion in advertising revenue for Q1 2018, a 50% increase over the same period last year, according to its earnings report for the quarter. Mobile ad revenue represented about 91% of ad revenue in Q1, up from 85% a year ago. The number of daily active users on the platform increased 13% […]
Amazon has unveiled the Echo Dot Kids Edition with a custom version of Alexa that will read to kids, play music, answer questions and do other chores. It uses a new flavor of its FreeTime app called FreeTime for Alexa that includes parent controls and family-friendly features that run on the Echo, Echo Dot or […]
Snap has launched a new version of its Spectacles that can take photos as well as shoot videos. The new models are also water-resistant and lighter. The temple area of the frame, which houses the bulk of the electronics, is around one third smaller, while the charging case is more than 20 per cent smaller. […]
Twitter experienced healthy growth during the last 12 months, largely driven by the maturation of its video ad suite, with the company posting Q1 revenues of $665m, up 21% year-over-year. Ad revenue for the period was up 21% year-over-year hitting $575m with total ad engagements also up 69% although its cost per engagement fell 28%. […]
A new Harry Potter mobile game has arrived but, this time, players get to control their own created character, and finally experience getting accepted into Hogwarts and living life as a student there. Developed by LA-based mobile games studio Jam City in partnership with Warner Bros. Interactive Entertainment’s Portkey Games label, Harry Potter: Hogwarts Mystery […]
Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]
Last month, AppNexus announced support of IAB Europe’s Transparency and Consent Framework and encouraged their clients to adopt it. The Framework provides publishers and advertisers with full optionality to comply with the ePrivacy Directive and the transparency and legal basis requirements of the GDPR according to local interpretations of the requirements for both the directive […]
Instagram is the social media meeting point for the art world: it’s where the public, galleries, museums and artists showcase their videos and pictures. All while rendering art more accessible and shareable, it has its limitations, offering masterpieces squeezed into tiny 1080px by 1080px. #BACKTOART is a controversial call to action from Perrotin – an […]
Elvis DAM, WoodWing’s flagship enterprise Digital Asset Management (DAM) solution, has released a mobile app that aims to help users work more seamlessly with digital assets when on-the-go. The latest software member to join the Elvis Digital Asset Management solutions suite along with the already existing tablet, desktop, on-premise, private cloud and cloud solutions, is […]