Teads, the adtech company well known for its innovative branding solutions, announced its first Performance offering. Called Teads True Visits, this new offering leverages Teads AI capabilities to identify and attract new visitors to advertisers’ websites. A Revolutionary Buying Model : CPiV Brands buying clicks are often disappointed when they see that as an average, 50% […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Snap Inc. have partnered to launch a new measurement solution called Offline Sales Impact (OSI). OSI will enable brands to measure the impact of their campaigns on offline sales, in a privacy-friendly manner, by matching Snapchat users with one of the UK’s largest […]
Almost two-thirds of marketers are making use of location data for tageting ads and promotions, and nearly half for location-based offers, according to new data from location firm Factual. With mobile overtaking desktop, a wealth of location data is now available to marketers. US companies alone spent $17.1bn (£12.75bn) on location-targets mobile advertising in 2017, […]
Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses. The self-serve Ads Manager already included three formats — Snap Ads, Story Ads, Filters — to a programmatic, ROI-focused model. Under the new scheme, AR Lenses […]
Location intelligence solution startup, Geoblink, has announced the release of its latest product feature that segments the quantity of footfall traffic by time of day. The company launches this new footfall feature with an analysis of target audiences ahead of the forthcoming FIFA World Cup tournament across London (North of the River Thames – 77 […]
Almost nine in 10 (87%) of the UK’s top retailers are risking a significant drop in online visibility by neglecting their mobile site performance, according to new research. The report, carried out by leading eCommerce and digital agency Visualsoft, found that worryingly low numbers of retailers have taken strides to improve mobile site speed since Google’s ‘Speed Update’ was announced […]
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, unveils MarinOne, the next generation of its cross-channel advertising platform. This matters in a digital landscape where Google and Facebook command nearly 80% of internet time and over 75% of online ad dollars. Google, Facebook, and more recently Amazon, have become […]
Launching in June 2018, new app Date Out is a marketplace platform curating one-of-a-kind dating experiences and unique gift ideas for couples. Inspired by their own personal experiences, as well as those of their friends and colleagues, co-founders Esther Khong and Ang Wei Yi, both busy finance professionals, conceived Date Out with working adults in […]
To promote Broadway musical Aladdin, Disney has partnered with OmniVirt to launch a 360 degree video advertising campaign. As part of the campaign, viewers can watch the show’s premiere musical number ‘a friend like me’ in a 360 degree format. Digital overlays of text are placed around the video sphere which share interesting facts behind the show. For […]
Customer data management firm Tealium has updated its user experience and product User Interface (UI) for its Universal Data Hub (UDH). The UI will enable data, analytics, and marketing professionals to easily access Tealium’s four industry-leading products supporting web, server, mobile, in-store, call centre, and other data sources, empowering organisations with the most comprehensive, secure and […]