Smaato, the leading global real-time advertising platform for mobile publishers and app developers, released its Q1 2017 Global Trends in Mobile Advertising Report. Smaato analyzed data from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 […]
Legoland has launched what it calls a location-based GPS adventure for kids in order to keep the whole car happy on road trips to Legoland in Winter Haven, Florida this spring and summer – and beyond. The interactive theme park for kids developed the experience, Quest to Legoland, in conjunction with Google and marketing and […]
ID TECH, one of the leaders in payment-peripheral technology, and Worldnet, a leading provider of enterprise grade Omni-channel Payment solutions, combine to provide EMV chip-card acceptance to cloud-based merchants, unattended kiosk manufacturers, retailers, and mobile merchants have received EMV certification through First Data. The certification using the GoChip EMV SDK encompasses all the ID TECH’s products […]
Telefónica’s programmatic trading platform, Axonix, has acquired British mobile geolocation data startup Statiq. The investment has been driven by Axonix’s scale and diversification strategy and will give the Spanish telecoms company a wealth of data to better target consumers. Statiq launched in 2013 and has built a portfolio of partners ranging from demand side platforms […]
Blis, the global pioneer in advanced location data technology, is partnering with Unacast, the world’s largest network of proximity data and the creators of the Real World Graph, to provide brands greater understanding of who consumers are and how they behave both on- and offline along the path to purchase. These insights will improve attribution […]
People in the UK are connecting to the web on their phones via WiFi almost three times more frequently than on 4G, according to new research by mobile data platform Ogury. But, with the UK telecoms regulator setting a timetable for the launch of 5G services by 2020, Ogury is calling for the telecoms industry […]
AOL UK and Weve, O2’s mobile marketing and commerce services provider, have joined forces to help advertisers target and reach customers more effectively. Using mobile ad exchange Axonix’s technology, Weve Insights will be integrated into AOL’s media properties and the One by AOL programmatic platform. This will allow AOL’s, advertisers’ and Axonix’s first-party data to […]
Shopgate is the First Mobile App Platform to Leverage the Facebook Analytics for Apps SDK to Help Merchants Understand the People Who Use Their Apps and Reach Them with Powerful Push Notification and Mobile Ad Campaigns. Shopgate, Inc., a leading mobile app platform, has introduced Facebook Tools to give merchants the ability to understand their […]
If the future of advertising is mobile-led, then O2-owner Telefonica’s measured attempt to control the delivery of ads across its network spotlights the power it could wield in a market dominated by Facebook and Google. There aren’t many mobile operators that don’t harbor a similar ambition, though like the Spain-based provider – the bulk of […]
Tailored Brands is using cloud mobile marketing solutions from Waterfall. The partnership will deliver Waterfall’s mobile marketing and engagement solutions across Tailored Brands’ three marquee brands. With the addition of Tailored Brands to its client roster, Waterfall increases its footprint in the retail vertical and delivers the next wave of innovation for brands to better […]