Blend Media, a 360° VR video solution for brands, agencies, and publishers, has introduced a self-serve editing tool for brands and advertisers globally. The tool, called 360 Stories, enables marketers to create and publish interactive 360° video campaigns that are accessible for consumers on any device. Users can start by choosing a background from Blend […]
Facebook remains as committed as ever to the creator community and on November 17 the social media giant launched an app built and dedicated specifically for them. “We are really excited by the ways creators are already finding success on Facebook, and now, we’re happy to share the launch of the Facebook Creator App and […]
You know those people who always have something to say, the ones who feel it’s their responsibility to make sure there is never a gap in the conversation. You might have worked with them, been stuck with them at a party or even know them personally. These are the people who are certain it’s their […]
Traditional TV and mobile screen viewing are set to reach parity by 2020, with 50 per cent of all TV and video viewing taking place on either smartphone, tablet, or laptop. According to Swedish networking and telecoms company Ericsson, the amount of video consumed on mobile devices would have increased 85 per cent since 2010. […]
Snap is getting further into creating its own content and is just the latest tech company to do so, partnering with US media giant NBCUniversal. They will work together to produce scripted shows for the messaging app Snapchat, the two announced early this morning. Snap has already dipped its toes in the waters of TV-style content, […]
Verto Analytics finds out the latest contextual Netflix user trends among people over 18 years old, over the last quarter from June to September 2017: Netflix’ US audience jumped by 7.7% / 3.7 million people – now reaching 25% of the US online population. The UK saw a huge 24.8% / 1.4 million increase to 16% reach. It saw particularly […]
Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]
AMC and Mountain Dew announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the […]
Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey. The global fitness brand has appointed marketing technology company Curalate to make its social media channels fully shoppable, creating a seamless experience for consumers from the moment of discovery to the point of purchase. Beginning […]
Manchester City Football Club has launched a digital fan engagement platform that harnesses the power of data to deliver tailored experiences for users. The Cityzens mobile-first platform, integrated within the Man City website, gives fans new ways to get involved with the club such as deciding on man of the match, share opinions with other […]