IMImobile, a global communications software provider, announced that it has partnered with Mavenir, a US-based leading network software provider, as part of their RCS Business Messaging Ecosystem to accelerate market adoption of this richer, more interactive channel. IMImobile and Mavenir will work together with mutual global operator customers, integrated RCS enablement technologies and a shared […]
Communicating directly with customers once they have made a purchase during the shipping and returns period can significantly increase repurchase rates for online retailers, according to new research by parcelLab. Most online retailers leave post-purchase communication to their courier company. In fact, only 11 of Britain’s 100 largest online retailers contact their shoppers directly during […]
Twilio, a leading cloud communications platform, unveiled Twilio SendGrid Ads, a capability within Marketing Campaigns, which enables marketers to create cohesive, multichannel engagements that drive business growth. Launched in beta at Twilio’s annual customer and developer conference, SIGNAL, Ads gives marketers the tools to extend their existing email campaigns to a broader set of channels by building […]
The hunt for Europe’s best science communicators is on, with the launch of new initiative SCi25. SCi25 will be the first data-led curation of Europe’s most influential in-house science communication professionals, designed to showcase and unite the talented PR and marketing practitioners working to amplify the impact of world-changing scientific organisations. The Top 25 Science […]
In less than two years, Yodel has redefined the phone call by becoming one of the leading cloud-based integrations for improved customer services and team collaboration. The Austrian communications startup has quietly developed partnerships to empower teams to manage phone calls using the platforms they use the most, such as Slack and Microsoft Teams, and […]
LinkedIn has really been loosening up its tie thus far in 2018. First, the professional network introduced its ‘In It Together’ integrated marketing campaign during the 75th Annual Golden Globe Awards in January, trying in part to shed its “white collar businesspeople” stereotype. Then, last month, LinkedIn added a touch of Snapchat and Instagram with […]
Karix Mobile, a leading messaging solution and mobile engagement company (formerly known as mGage India) headquartered in Mumbai, India – announced the launch of its cloud communications platform as a service (CPaaS) – karix.io. The platform was showcased at Mobile World Congress in Barcelona (Feb 26 – March 1, 2018) and would initially offer programmable […]
UK consumers are more likely to engage with retailers that send them a personalised offer than a personalised message, according to research from YouGov and email marketing company Pure360. The study revealed that only 7% of shoppers are interested in messages that relate to personal details, such as a birthday, while 8% said they are […]
Swrve, the leading customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide new levels of insight relating to consumer behaviour on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of […]
The 2nd Lovely Mobile Awards are now open for entries. The Awards, which were introduced by us last year during the Mobile World Congress in Barcelona, honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. Who Can Enter? It is open to brands, agencies and ALL parties […]