Starbucks partners with WeChat to launch social gifting feature for customers

Starbucks partners with WeChat to launch social gifting feature for customers

Starbucks has launched a social gifting feature on WeChat to create more digital connections with Chinese customers. The feature “用星說” (Say it with Starbucks) has launched on messaging app Weixin (WeChat) following a two-week trial. The feature enables users to instantly gift a Starbucks drink or digital gift card, which is stored in the receivers […]

Flipboard launches in China, partnering with BlueFocus on advertising

Flipboard launches in China, partnering with BlueFocus on advertising

Flipboard has launched in China, creating a business that has the freedom to develop technology and product separate to its core business. Flipboard China has now launched with 25 staff and is the result of a joint venture with Chinese advertising group BlueFocus, who will help the business establish deals with local partners and brands. Mike […]

WildAid and Wunderman team-up with Chinese superstar Angelababy to save Pangolins

WildAid and Wunderman team-up with Chinese superstar Angelababy to save Pangolins

WildAid, an environmental organization that focuses on reducing the demand for wildlife products, together with Wunderman, a leading global digital agency, has just launched a China-based integrated activation campaign aimed at raising public awareness of the plight of pangolins, the world’s most trafficked and least understood wild mammal. It is estimated that over 1 million […]

WeChat’s Mini Programs Take Aim at Traditional Apps

WeChat’s Mini Programs Take Aim at Traditional Apps

On January 9, Tencent’s messaging app WeChat launched its new “miniprogram” feature, called Xioachengxu in Chinese. The service, built on the open HTML5 standard, allows WeChat’s 768 million users to access miniprograms instantaneously, without having to leave WeChat to navigate to an app store, download or install anything. Here’s how a miniprogram might work. A […]

Nescafé China Promotes ‘Real Connections’ with Smartphone Case & Smart Watch App

Nescafé China Promotes ‘Real Connections’ with Smartphone Case & Smart Watch App

Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]

IAB: Chinese consumers are nearly twice as likely to purchase on devices than their US counterparts

IAB: Chinese consumers are nearly twice as likely to purchase on devices than their US counterparts

The IAB has released the results of a study on digital commerce in the US and China, which found Chinese consumers engage in more shopping behaviours on smartphones and tablets than US consumers. According to the research, both the US and China have achieved “near-full adoption of digital commerce,” with 89% of Chinese consumers over […]

Manchester Airport courts Chinese tourists on Weibo and WeChat

Manchester Airport courts Chinese tourists on Weibo and WeChat

Manchester Airport is turning to social media in a bid to lure high flying Chinese tourists to the north west of England by signing up to the far east equivalents of Twitter and Whatsapp. The social media push dovetails with the launch of direct flights between Beijing and Manchester by Chinese carrier Hainan Airlines in […]

Codoon Introduces Runtopia App to US Market with Exclusive Mobile Advertising Partner Taptica

Codoon Introduces Runtopia App to US Market with Exclusive Mobile Advertising Partner Taptica

Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced that Codoon, the largest sports social platform, has engaged Taptica for its Facebook social offering to drive qualified user installs in the US, UK, Canada, Australia and more […]