Kargo today announced a new strategic global partnership with Adelphic, the leading mobile and cross-channel demand side platform (DSP). The partnership enables Adelphic’s clients to purchase premium ad space through Kargo’s alliance of top publishers – including The New York Times, Hearst, and CBS Interactive – and reach more than 186 million consumers in the […]
Addictive Mobility, a leading mobile ad tech solution provider and Adobe Audience Manager, the industry’s leading data management platform (DMP), have successfully completed a platform integration that will allow brands to extend high-value audience segments from cross-device channels to the mobile environment. Adobe Audience Manager, a core solution within Adobe Marketing Cloud, consolidates audience information […]
Building better mobile advertising experiences comes down to understanding the consumer journey, being contextually relevant, and respecting their ability to opt in and out of engagement. That’s the view of Exponential head of mobile for APAC and South Africa, Nicole Liebmann, who presented on how to optimise mobile advertising at the vendor’s recent customer breakfast […]
Brandtix is the first global sports index platform that provides analytics on a players’s brand value, based on up-to-date athletic performance and social media presence. The website and app were developed by a team of experienced sports marketers to help agents, sponsors, broadcasters, and clubs make informed endorsement decisions. Brandtix combines real-time, incremental analytics pulled […]
Kargo, a leader in mobile brand advertising, today announced the findings of an in-depth neuroscience study that assessed multiple mobile advertising formats to determine which are most captivating for consumers and which could potentially cause aggravation. The “Captivate vs. Aggravate” study, conducted with neuroscience research firm MediaScience, analyzed consumers’ rational and emotional responses to four […]
Emogi today announced the launch of Wink, the world’s first platform for mobile messaging empowering brands to join the conversation through branded emojis, stickers and GIFs. With Wink, marketers are able to leverage the native keyboard to deliver content, without requiring consumers to download a separate emoji keyboard, app or sticker pack. Popular chat platform […]
Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound. Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers […]
Slated to become the largest e-commerce market by 2025, this nation of 260m has the highest percentage of people in the region discovering new brands online – and mainly on their phones. Source: ThinkWithGoogle
(c)iStock.com/Petar Chernaev Mobile payments are exploding. With the number of users forecast to grow by 62% to almost a fifth of smartphone users in the US this year, according to eMarketer, the value of proximity mobile transactions is expected to surge to $27bn in 2016. The boom has been a long time coming. But now […]
Yahoo today announced the availability of Yahoo Tiles, a new mobile ad format that brands can leverage to reach consumers through engaging, interactive content. Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When consumers click on a mobile ad, they are taken to a custom […]