Experts in brand measurement and customer analytics from UNiDAYS, a leading Global Student Affinity Network, have utilised their market-leading access to millions of college and university students around the world to create an index that measures Gen Z’s affinity for a range of leading brands. The AFFDEX covers 12 industries and is built on insights […]
One of the world’s most effective brand design consultancy Elmwood, has helped to create Joii, a ground-breaking mobile app which leverages AI and is designed to make looking after a pet more accessible, more affordable and more convenient. The objective was to improve pet care outcomes by meeting the wants and needs of pets, pet owners and […]
Deezer, the global music streaming service, has updated its app with a new look and feel that highlights the brand’s human and local identity. Deezer continues to evolve its light and accessible app design to make it easier than ever for users to navigate the world’s most diverse audio content library. The app has been […]
Applift, a leading mobile ad tech company, announced its rebrand under the tagline “True Mobile Performance” in support of its new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes a new logo, website design, and brand messaging in support of the company’s approach that delivers performance along […]
Global adtech and app user acquisition company, Mpire Network, launched a comprehensive brand refresh. At its centre is the introduction of a new, truncated name, Mpire, to reflect the Company’s evolution beyond the category of ad network. Accompanying the new name will be a renewed visual brand identity for the company, and the new website. […]
Digital brand design agency, Nalla has teamed up with UX design, development and production agency Digi Nut, to produce a fun and addictive online game for the Christmas period. Called ‘Swatch Off,’ the game can be played here. Consider yourself a brand expert or design guru? It’s time to prove it! Take the challenge, against […]
Daimler-owned taxi app MyTaxi has launched in London following its merger with Hailo, a British taxi app, in July 2016. The launch enables passengers in the London to order licensed through the MyTaxi app – allowing existing Hailo users to switch from one app to the other via a personalised link, without the need to […]
Shine Technologies is changing its name to Rainbow, leaving the ad-blocking market and recreating itself as a service with benefits for consumers and advertisers alike: an opt-in experience allowing web users to decide what ads they get. The move signals that the Israeli company is embracing advertisers, its previous enemy, developing the new product with […]
Opera Mediaworks announced its new company name will be AdColony with the goal of unifying the brand, performance and publishing business under a single name. The name change will become effective starting in January 2017, and the company will continue to stay independent, with the corporate entity listed on the Oslo Stock Exchange under Opera […]
Widespace, the Stockholm based technology company that creates tools to build brands in a mobile world, has announced a strategic partnership with Big Mobile, APAC’s leading independent mobile engagement specialist. Through the agreement, Big Mobile will harness the technology of Widespace’s programmatic platform, Summit, making it available to brands in Australia and New Zealand. Summit […]