Elmwood helps bring to life ground-breaking app which seeks to make pet care more accessible and affordable

Elmwood helps bring to life ground-breaking app which seeks to make pet care more accessible and affordable

One of the world’s most effective brand design consultancy Elmwood, has helped to create Joii, a ground-breaking mobile app which leverages AI and is designed to make looking after a pet more accessible, more affordable and more convenient. The objective was to improve pet care outcomes by meeting the wants and needs of pets, pet owners and […]

Applift rebrands with first combined UA and retargeting offering for mobile advertisers

Applift rebrands with first combined UA and retargeting offering for mobile advertisers

Applift, a leading mobile ad tech company, announced its rebrand under the tagline “True Mobile Performance” in support of its new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes a new logo, website design, and brand messaging in support of the company’s approach that delivers performance along […]

Shine Quits Ad-Blocking, Launches Ad Opt-In Service

Shine Quits Ad-Blocking, Launches Ad Opt-In Service

Shine Technologies is changing its name to Rainbow, leaving the ad-blocking market and recreating itself as a service with benefits for consumers and advertisers alike: an opt-in experience allowing web users to decide what ads they get. The move signals that the Israeli company is embracing advertisers, its previous enemy, developing the new product with […]

Opera Mediaworks is now AdColony

Opera Mediaworks is now AdColony

Opera Mediaworks announced its new company name will be AdColony with the goal of unifying the brand, performance and publishing business under a single name. The name change will become effective starting in January 2017, and the company will continue to stay independent, with the corporate entity listed on the Oslo Stock Exchange under Opera […]

Big Mobile Selects Widespace Technology to Deliver Mobile Branding Campaigns

Big Mobile Selects Widespace Technology to Deliver Mobile Branding Campaigns

Widespace, the Stockholm based technology company that creates tools to build brands in a mobile world, has announced a strategic partnership with Big Mobile, APAC’s leading independent mobile engagement specialist. Through the agreement, Big Mobile will harness the technology of Widespace’s programmatic platform, Summit, making it available to brands in Australia and New Zealand. Summit […]

Snapchat rebrands as Snap Inc after camera ‘Spectacles’ unveil

Snapchat rebrands as Snap Inc after camera ‘Spectacles’ unveil

Snapchat’s name has disappeared about as quickly as the app’s trademark disappearing photos. The Venice, California-based company is debuting its first hardware, $129.99 video-capturing sunglasses, and renaming itself as “Snap Inc.” to reflect its new direction, the company’s CEO and cofounder Evan Spiegel told WSJ Magazine. Snapchat has been testing early versions of the gadget, […]