BBC Worldwide has partnered with visual discovery platform Blippar to let people find out more about the content in the Planet Earth II series using augmented reality. The Planet Earth II series has been a runaway success in the UK, where it debuted, but also in key markets for BBC Worldwide internationally, such as Singapore […]
American Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led campaign. The #WeAllCan campaign, by TBWA in Hong Kong, is primarily an influencer campaign that used the new technology to film first person point of view shots to give a more authentic look […]
Digital health company Babylon has appointed Ogilvy & Mather London to build awareness around its healthcare app, which provides online doctor consultations that “outperform” the NHS. The app combines artificial intelligence with real-life GP and consultant video appointments to give the public round-the-clock medical advice. The company’s chief executive and founder, Ali Parsa, began working […]
With most UEFA Champions League games playing live after midnight in Vietnam, those who stay up for the action are likely dedicated and passionate fans. It makes sense then that Ford and Xaxis Sports used data to trigger ads around emotional moments last season, helping sales objectives for the campaign to come in over target. […]
Mobile messaging app Line has announced a series of new features that will give businesses and developers the ability to create chatbots. As well as creating new technology and opening up to the developer community via a new messaging API, Line will be actively encouraging people to build valuable chatbots via a financial reward. The […]
In oder to get a 10% discount on the company’s products, people could go to any of But’s 200 stores in France, snap a screenshot from the game in store and show it at the Checkout. The first two customers in each of the stores who also tweeted their pictures using the hashtag #butattrapezlestous (‘But […]
Marriott International’s real-time social marketing initiative M Live is being launched in Europe following its success in its US, Asia Pacific, Caribbean and Latin American regions. The hotel company says the system helps it monitor relevant conversations, trends and brand reputation on social networks, enabling its marketing team to improve engagement with travellers on social […]