Ebiquity study finds that “three in four of the top 100 DACH advertisers are still exposed to ad misplacement”

Ebiquity study finds that “three in four of the top 100 DACH advertisers are still exposed to ad misplacement”

Ebiquity, a leading, independent, marketing and media consultancy, announced today the release of a research study in collaboration with online fraud and brand safety specialist, zulu5. Ebiquity’s media practice and zulu5 set out to study the extent to which ad misplacement is still prevalent in the DACH region – or Germany, Austria and Switzerland. It […]

Cyber Communications Inc. teams with CHEQ to offer autonomous brand safety for its Advertisers and Publishers

Cyber Communications Inc. teams with CHEQ to offer autonomous brand safety for its Advertisers and Publishers

Cyber Communications Inc., announced cybersecurity company CHEQ as their official partner, offering advertisers and publishers its AI-driven autonomous brand safety solution. Through the partnership with CHEQ, CCI will enable its clients to preemptively tackle brand-safety, ad-fraud and viewability in real-time. CHEQ’s autonomous solution takes brand safety to the next level by enabling advertisers to proactively prevent negative […]

Adsquare integrates real-time contextual data for improved brand safety

Adsquare integrates real-time contextual data for improved brand safety

Mobile-first data exchange Adsquare has announced the addition of real-time contextual data to its offering, enabling advertisers to target on the basis of apps used, as well as providing a more secure, brand-safe environment for mobile campaigns. The addition of contextual data is aimed at giving advertisers and brands a unique opportunity for more specific and effective […]

IBM partners with AdLedger and Salon Media on blockchain advertising project

IBM partners with AdLedger and Salon Media on blockchain advertising project

AdLedger, the non-profit research and development consortium, is joining forces with IBM and online news outlet Salon Media for a proof of concept blockchain project. The project leverages a shared ledger to deliver on blockchain’s promise to bring transparency to advertising. The ledger acts as a trailing audit, ensuring optimal yield management and ROI for […]

Le Monde partners with Ligatus exclusively to provide brand safe premium native advertising

Le Monde partners with Ligatus exclusively to provide brand safe premium native advertising

The Le Monde Group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms. Following on-going consolidation of its advertising requirements, the Le Monde group will utilise Ligatus’ native ad formats across its premium […]

RhythmOne receives top ranking by Pixalate in annual Global Seller Trust Index

RhythmOne receives top ranking by Pixalate in annual Global Seller Trust Index

Pixalate released its annual Global Seller Trust Index for 2017 to determine the industry’s top trusted programmatic sellers. RhythmOne ranked first in the Global Seller Trust Index (GSTI) for both the US and International markets. In the US, RhythmOne received the top ranking for a record seven consecutive months (April – October), and internationally ranked […]

YouTube gains JICWEBS certificate for brand safety

YouTube gains JICWEBS certificate for brand safety

YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading. YouTube was independently verified by auditing firm BPA Worldwide as to how their processes meet JICWEBS’ guidelines to reduce the risk of ads being served against inappropriate content. These guidelines […]

Cross-industry standards bodies TAG and JICWEBS partner to clean up digital advertising

Cross-industry standards bodies TAG and JICWEBS partner to clean up digital advertising

The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption. The Joint Industry Committee for Web Standards (JICWEBS) will continue to drive brand safety efforts in […]

This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it’s tasked with working closely with brands, agencies, publishers and trade organizations. The company announced James Collier as its first CRO. His responsibilities […]