The UK’s retail market could be boosted by as much as £1bn a year, if consumers were given access to visualisation technology that allowed them to virtually place products in their own homes before committing to costly purchases, research has found. Virtual and augmented reality platforms are widely tipped to be the standout technologies of […]
BBC Worldwide has partnered with visual discovery platform Blippar to let people find out more about the content in the Planet Earth II series using augmented reality. The Planet Earth II series has been a runaway success in the UK, where it debuted, but also in key markets for BBC Worldwide internationally, such as Singapore […]
The White House has taken a step into the world of augmented reality, with the help of the White House Historical Association and Nexus Studios, with the launch of the 1600 app. The app gives users the opportunity to experience 1600 Pennsylvania Avenue – commonly known as the White House – in a different way […]
In collaboration with Surf Life Saving Australia, Samsung Electronics Australia has recently launched and piloted Pocket Patrol – an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on Australia’s beaches, rips. The pilot program for Pocket Patrol took place from October 22 […]
AR firm Zappar has partnered with DreamWorks Animation to bring to life characters from the animated feature film Trolls for Tesco UK. The campaign launched on 21 October to tie in with the release of the movie in UK cinemas. It enables shoppers to explore Tesco stores nationwide with their smartphone or tablet to find […]
Esurance has launched a new campaign, “Don’t Catch and Drive,” to promote safe driving. The home and auto insurance company speaks out to remind drivers of the dangers of playing mobile games while behind the wheel. New mobile games with augmented reality have taken the world by storm. As an insurance company, Esurance frequently sees the […]
The No. 1 most visited destination in the U.S. – known for innovative vacation experiences – unveiled another “first” for visitors today with the beta launch of a destination mobile app that uses WayBlazer’s IBM Watson-enabled technology. The new app taps Watson’s artificial intelligence to understand conversational language from users and offer personalized recommendations of […]
Originally created as an Augmented Reality test project, this magical Tarot Card experience was truly enchanted. Now it’s available for iOS and Android users on Google Play and the App Store for use both as a view-through mobile app and in Google Cardboard or Daydream headsets. Big Blue Ceiling, the Extended Reality think tank created […]
Google’s new location-sensing system will make augmented reality far more useful. Smartphones can tell you when to depart for the airport to make your flight, provide voice-guided directions on the way there, and route around traffic jams. But if you wanted to get audio directions to a specific counter at the airport, you’d be out […]
Austrian sweet brand Pez, famous for its iconic dispensers, has partnered with AR firm Zappar to enable consumers to interact with PEZ characters via AR experiences in the new PEZ Play app. When the app is downloaded, gamers are invited to help restore ‘PEZ World’ to its former glory by finding Candy Codes that appear […]