Oxfam has launched an app aimed at bringing its supporters closer to causes and giving them more control – by enabling supporters to adjust the amount that they donate each month and easily manage how Oxfam contacts them. My Oxfam is described as the ‘first of its kind for a charity’. It offers real-life stories, […]
In line with its quest to continually provide its clients with innovative products and services, MTN, Ghana’s most sought-after telecommunications network provider has announced the launch of FonAd, a free mobile advertising app. Designed and developed with subscribers’ interest in mind, FonAd App gives MTN subscribers the opportunity to sample advertisers’ products, and be rewarded […]
L’Oréal-owned Kérastase has partnered with Nokia’s digital health firm, Withings, to create a smart hairbrush. The brush features sensors that score the quality of hair and monitor the effects of different hair care routines. The brush is accompanied by a mobile app to provide additional insights. The brush, made in collaboration with L’Oréal’s research and […]
A joint study by music streaming service Spotify and WPP-owned investment management firm GroupM claims that mobile music streaming represents a $220m (£179m) opportunity for advertisers that is not being taken advantage of. GroupM and Spotify have a multi-year data and research partnership aimed at studying streaming media consumption and finding new ways to monetise […]
Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids’ salt, sugar and fat intake. Be Food Smart builds on Public Health England’s sugar tracking app in 2016. The latter was a runaway success with more than two million downloads. It works in a similar […]
London Councils has launched Circle, a personal safety app enabling people to stay connected to friends and family if they find themselves in a difficult or vulnerable situation. The app, which targets women aged 18-30 in London, was created in consultation with a group of women’s charities. Circle makes it easy to stay safe and […]
Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%. The app, which has been dubbed “the lovechild of Tinder and NCT”, launched this year and helps parents make new friends, bringing them together based on shared interests, proximity and children’s ages. […]
To create buzz for the launch of the app-based quiz ‘Tassimo Quiz’, Havas Media assigned TF1 to produce branded short clips, which take place in the universe of the comedy series “Nos Chers Voisins”. With 2016’s Christmas season just around the corner, the holiday-themed clips show one of the series’ families gathered at the dinner […]
Haptik – India’s leading personal assistant app and first conversational commerce platform launched version 5.0 of the app and chose to do so with a brand new 360 campaign with print, outdoor, digital and TVC ads. Conceptualized by The Glitch, the ad highlights a day in the life of a Haptik user. An assembly line […]
Instagram has reached 600 million monthly active users, adding its latest 100 million users faster than it ever has before, the company said on December 15. Instagram’s user base has doubled in size from 300 million monthly users to 600 million monthly users in two years. Instagram reached 500 million users in June, adding its […]