Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service

Custom audiences and bidding combined with AI to manage and optimise campaigns in real-time

Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service

Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.  The French keyword targeting company defines custom target audiences based on keywords in the content they read with artificial intelligence and use Beeswax’s Bidder-as-a-Service to improve branding and performance on programmatic video, native and display advertising.  Keymantics leverages Beeswax’s […]

Kumulos adds API endpoint monitoring to mobile APM platform

Kumulos adds API endpoint monitoring to mobile APM platform

Kumulos, a leading mobile app performance management platform, has further strengthened its dominance of the fast growing Mobile APM market by adding multi-location API endpoint monitoring to its crash reporting feature. This provides customers with the world’s most advanced mobile app management platform. It’s the only fully integrated platform that lets you manage the technical and commercial performance of mobile […]

Hootsuite ties with LinkedIn Pages to help advertisers schedule posts

Hootsuite ties with LinkedIn Pages to help advertisers schedule posts

Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API. Effective on November 15, Hootsuite customers will be able to schedule and publish videos directly from Hootsuite and directly @mention Pages in LinkedIn posts This will encourage audiences to engage with their company […]

Amazon introduces APIs to connect smart cameras to Echo devices

Amazon introduces APIs to connect smart cameras to Echo devices

Amazon has released a set of APIs that enable smart home cameras and doorbells to connect and communicate with Echo devices. Developers are able to use the Doorbell Event Source and Motion Sensor APIs to enable customers to connect their doorbell and camera motion sensors to Alexa. The APIs give these customers the choice to […]

WhatsApp to start making money with new business API

WhatsApp to start making money with new business API

WhatsApp has finally begun monetising its platform with the launch of its first money-making enterprise product – it’s first revenue stream since dropping the subscription fees from the app that nobody seemed to pay. Following the introduction of its business messaging features and its dedicated business app, the Facebook-owned messaging platform now give businesses the opportunity to provide […]

Smirnoff & Spotify Debut New Experience Enabling You to Uncover Your Listening Habits to Promote Phenomenal Women

Smirnoff & Spotify Debut New Experience Enabling You to Uncover Your Listening Habits to Promote Phenomenal Women

Smirnoff has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music […]

Uber Health launches with tools to help patients get to medical appointments

Uber Health launches with tools to help patients get to medical appointments

Uber has launched a new service designed to ferry US patients to and from doctors’ appointments. The Uber Health dashboard allows healthcare providers and caregivers to request and schedule rides on behalf of patients. Uber Health rides are coordinated through text messages so riders don’t need a smartphone to get to their appointments. Uber is also […]

Snapchat throws its marketing API open to all

Snapchat throws its marketing API open to all

Although Snapchat launched its Marketing API in October 2016, the platform only made it available to a handful of technology companies that are part of its Snapchat Partners programme. These companies were able to use the API to develop tools that satisfy the needs of the world’s largest advertisers. From today, the API is open […]

Clinch for Facebook enables marketers to personalize videos

Clinch for Facebook enables marketers to personalize videos

Creative technology company Clinch has announced the launch of ‘Clinch for Facebook’, a video personalization engine built specifically for the social network, as well as for Instagram. Clinch for Facebook allows for rapid A/B testing of creatives and generates personalized campaigns at scale (both video and display) using unique Facebook formats such as Canvas, Collections and Instagram Stories. […]