ADYOULIKE, Europe’s largest artificial-intelligence-driven native advertising platform, marks its official US launch with the debut of a new server-to-server (S2S) header bidding solution. The first to incorporate IBM Watson artificial intelligence-powered semantic targeting, the new solution assures native ads are placed with the maximum contextual relevance available. The development of the S2S solution is a […]
Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report. The findings have led to reports that Facebook is scaling back its chatbot efforts on Messenger. The Information reports that those requests couldn’t be handled […]
Facebook has updated its tools and resources to offer support those who may be considering suicide, and their concerned friends and family, in its bid to help against the one death every 40 seconds by suicide worldwide. Suicide is the second leading cause of death in young people – who make up the largest proportion […]
KLM passengers can now ask for directions to the nearest restaurant, clothes store, ATM, taxi rank and more by sending an emoji to the airline on its Messenger chatbot. In a video announcing the update, the airline shows how users can simply send a burger emoji on the KLM Messenger chatbot, along with their location, […]
Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found. The study found that nearly 30% of consumers would like to see more innovation in mobile apps, so that they provide a better, more personalised shopping […]
AI Content marketing platform Codec has signed 14 new customers including Unilever, Universal Music and L’Oreal. Codec’s platform is said to enable marketers ‘to create better content by giving them an accurate prediction of what audiences care about before they plan’. It provides these marketers with visual insights, detailed views, an understanding of target audience data, […]
Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]
Geico, the second largest auto insurer in the US, has introduced a virtual AI assistant to its mobile app that aims to help the company’s policyholders with all their insurance needs. The virtual assistant, called Kate, will help its customers navigate the Geico Mobile app through voice commands and ‘will respond with quick, personalised answers […]
Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ in 2017, according to new research. The study by Code Computerlove, found that mobile payment was voted the digital trend consumers most likely to adopt in 2017, while AR comes last on the list. It’s the time of year when […]
British Airways has become the latest brand to enter the world of chatbots, with the launch of its new its new holiday inspiration tool. Through the use of emojis, customers are able to interact with the bot to find the ideal holiday destination ‘to suit their personality and mood’. A British Airways survey of 1,000 […]
