Voice AI company Voysis launches independent commerce platform for retailers and brands

Voice AI company Voysis launches independent commerce platform for retailers and brands

At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. The launch of Voysis Commerce comes shortly after the company revealed their breakthrough on WaveNet technology that […]

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology […]

Mindshare previews key trends for 2018

Mindshare previews key trends for 2018

Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the world of media […]

23% of millennials in the UK would find chatbots helpful while buying holidays

23% of millennials in the UK would find chatbots helpful while buying holidays

Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research by Teads, the inventor of outstream video and the a leading video advertising marketplace in the world. Key findings: The research reveals the impact of video ads in […]

Predictive Analytics: Fad or the Future of Cyber Security?

Predictive Analytics: Fad or the Future of Cyber Security?

Mike Hemes, Regional Director, A10 Networks They’re called superforecaster. A subset of human study volunteers who have an uncanny ability to predict the future better than the general populous. Who are these individuals? According to The Washington Post, the superforecaster term was coined by University of Pennsylvania professor Philip Tetlock. His 20-year study — explained in […]

Qubit Tackles Product Discovery on Mobile with Industry-first AI Powered Solution

Qubit Tackles Product Discovery on Mobile with Industry-first AI Powered Solution

Qubit, the leaders in marketing personalisation technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing […]

Amazon starts selling Echo in Asia, starting with India

Amazon starts selling Echo in Asia, starting with India

E-Commerce giant Amazon has begun selling its Alexa-controlled Echo speakers in Asia on October 4, starting with India, with plans to expand sales to Japan in the later part of 2017. The company said it will start selling the new Echo, Echo Plus and Echo Dot by invitation only, before shipping the devices to the […]

How Chatbots are changing UX/UI for the better

How Chatbots are changing UX/UI for the better

Mobile apps have been continually progressing for some years and the power of mobile applications remains very strong. But the introduction of the chatbots means you can chat or talk to them as to a close friend. The main difference between a chatbot and a mobile app is its user interface. And this is the […]

IMImobile: Consumers prefer customer service over digital messaging channels

IMImobile: Consumers prefer customer service over digital messaging channels

Cloud communications software and solutions specialist IMImobile, announced findings of its latest ‘Consumer Research Report’, looking at customer service experiences and expectations of 1,000 UK consumers. The research reveals the increasing preference amongst today’s consumers to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams. With 68 per cent […]

Ad Fraud to cost advertisers $19 billion in 2018, representing 9% of total digital ad spend

Ad Fraud to cost advertisers $19 billion in 2018, representing 9% of total digital ad spend

A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022. Ad Platforms Need to Break Out of Walled Gardens Juniper’s new research, Future […]

1 18 19 20 21 22 25