Tappx, the one-stop-shop adtech solution for user acquisition and mobile app monetisation, announced that Fernando Saiz has been named as its new chief marketing officer. Based in Barcelona, Saiz takes up responsibilities for Tappx’s integrated marketing strategy, global marketing team and brings considerable digital marketing expertise. Saiz has been promoted from within the ranks of […]
Mobile advertising platform, AdColony, has partnered with Unilever to run interactive mobile video campaigns for the first time in the Middle East. For the first time in digital advertising, the company claims, Aurora gives brands the chance to measure the attention of the users. Since users are engaging with the video while the video is […]
Proximity Worldwide has unveiled its first Voice & IoT lab named Invoke. Launching at Barefoot Proximity, the Cincinnati office within the Proximity global network, the lab will provide a dedicated hub for audio, voice and IoT development and deployment, and will drive innovation and new business growth for the network. Building on Proximity’s legacy of […]
Interpublic Group (IPG) announced on July 2 that it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions business unit in a cash transaction valued at $2.3bn, or net $2.0bn after consideration of an acquisition-related benefit of the tax step-up. The agreement has been approved unanimously by the boards […]
KFC launched a summer sweepstakes where fans can win a limited-edition KFC Colonel floatie. The floatie is in the likeness of Colonel Sanders and features holders for a bucket of chicken and beverages. Through June 22, fans can visit KFCfloatie.com to enter to win one of the floaties, which aren’t available for sale. KFC announced […]
Mirum, which was recently named a Visionary in Gartner’s 2018 Magic Quadrant for Global Digital Marketing Agencies and noted in Forrester’s Search Marketing Agencies Wave, has launched a new mobile-first readiness test in response to Google’s indexing change. The ‘Mobile-first Indexing Readiness Audit’ will review key aspects of clients’ sites, understanding the potential impact of […]
More of us are having lunch at our desks than ever before, or eating ‘on the move’ as we go about our hectic lives. Research shows that many of us opt for a pasty or sandwich (Kantar) – often the same one every day, as inspiration deserts us while perusing the supermarket shelf. ‘Meal deals’ […]
Less than a quarter (24%) of mobile media planners use third parties to measure and validate their data, according to new research, despite ongoing calls from marketers for digital giants to increase their third party measurement partners. GroundTruth (formerly xAd), conducted the study in conjunction with ExchangeWire, which saw it survey over 150 mobile ad […]
Dentsu Aegis Network UK is utilising mobile gaming as a recruitment tool in an effort to bring in a more diverse range of people from different backgrounds. The game has been created by game-based assessment provider Arctic Shores and has been designed to test candidates’ aptitude, creative thinking and problem solving capabilities through a series […]
IAB (Interactive Advertising Bureau) and the JIAA (Japan Interactive Advertising Association) announced that JIAA is becoming the 43rd national IAB licensee. It will be known as IAB Japan (JIAA). Led by Yoshio Takada, who serves as JIAA’s Chairperson, the newly IAB-affiliated trade organization will work with IAB to drive common goals, promote global standards and […]