Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyle, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment. The coffee giant is sponsoring ads on Facebook to promote its newest mobile quiz, which consists of eight summer-themed questions designed to […]
Facebook has revealed new tools it promises will help retailers understand if mobile ads get people to go into stores and if they are buying as it looks to cement itself as the platform of choice for brands wanting to measure online ads against offline sales metrics. The update announced yesterday revealed new metrics that will […]
Snapchat has introduced a raft of new features as it looks to bulk up its advertising offering and become a go-to destination for brands. The messaging app has been on the charm-offensive for a slice of marketers’ budgets for the past year and now it has unveiled three updates designed make it easier for companies […]
Instagram is exploring the possibility of rewarding users who create content on the photo sharing service with a portion of the revenues generated from advertising on the Facebook-owned app. “Content is incredibly important on Facebook and Instagram,” said Carolyn Everson, vice president for global marketing solutions at Facebook. “We want to be a major distribution […]
Canon has become the first brand to use the Guardian’s new digital ad formats ‘Frame’ and ‘Focus’ in its latest campaign, as the publisher extends its native ad proposition. The new formats, designed and developed in-house, live natively within the Guardian site, and promise high-quality visual impact, high engagement and contextual sensitivity in a full-package […]
Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell. The new video format works in the same way as the familiar photo carousel ad format, inviting users to swipe sideways to see more clips. The […]
Creative Circle has launched an official app ahead of the Creative Circle Ball. The app, available for both smartphone and tablet users through the App Store and Google Play, is available now. Keeping you up to date with everything in the run up to the biggest social gathering in the UK’s creative calendar, the handy app […]
Perhaps younger audiences have shorter attention spans — or maybe they just want to cut to the chase faster. In any event, a new report from the Interactive Advertising Bureau — Multiscreen Video Best Practices — reveals that 10-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences. On the other […]
A groundbreaking theatre advertising network will soon link movie-goers with retail mall audiences to deliver campaigns and attribution data. Get ready for Mobiquity Entertainment Network, coming from Mobiquity Networks, the largest network of retail mall-based mobile advertising beacons in the US. The network will leverage the locations via beacon technology to trigger entertainment and movie […]
Domino’s is making ordering pizza easy as pie, with an app which automatically orders your favourite meal without needing to click. On opening the app, which launched on April 6, users are presented with a ten second timer. Unless you cancel the timer, your pizza will immediately be on its way. This is one of […]