This quarter’s report marks the four year anniversary of MoPub‘s Mobile Programmatic Trends Report (find the first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub Marketplace, has changed dramatically in terms of players, technology standards, and even platforms. On MoPub Marketplace alone, monthly ad impressions […]
Ve Interactive, the leading data-driven technology company specializing in conversion enhancing technology and digital advertising, has acquired video advertising company Optomaton for the sum of €5.13M, in a deal comprised of cash and shares. Optomaton is a digital advertising technology and services company working across all aspects of programmatic media buying with a particular focus on […]
Since 2014, there have been more mobile devices in the world than desktop computers, and people spend more time browsing the internet on their smartphones than on their desktops. So companies simply cannot ignore mobile as a channel to reach their consumers. Today, marketing departments focus a meaningful part of their time and budget on […]
comScore has been selected as the online audience measurement partner in Indonesia for two years from 2016 to 2018. The appointment, supported by the Indonesian Creative Economy Agency (Bekraf), is by five associations that collaborated to standardise online audience measurement in Indonesia and accelerate digital advertising growth in the country. The associations are the Association […]
GroupM has today strengthened its position in market as the leader in increasing viewability standards by running Australia’s 1st Moat measured Twitter campaign. It has joined with Twitter to roll out Moat viewabilty beta program across its client portfolio. Committed to increasing the confidence into digital advertising and combating such issues as brand safety, ad […]
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project, operator of one of the largest advertising marketplaces in the world. This partnership allows existing clients to buy Flipboard’s rich mobile ad inventory in an automated fashion, […]
Social platforms are providing longer ad units, but bigger isn’t necessarily better, writes a strategy team from Possible Earlier this year, Instagram and Twitter announced something odd: longer ad units. Twitter enabled skippable 30-second ads, while Instagram cleared the way for gargantuan 60-second Super Bowl-style ads. One can, perhaps, see an argument for this. Mobile […]
Mobile advertising is a form of advertising using mobile devices. It is a subgroup of mobile marketing. Mobile advertising provides information/content developed/designed by advertisers intended for customers/mobile device users. The different types of advertising includes display advertising, In-app, In-game, rich media, search, sms/mms/P2P messaging and others. Mobile advertising provides a solution to advertisers to reach […]
A mobile optimised ad creative leading through to Butlin’s new mobile website Knowing that their core audience of busy mums and dads lead increasingly mobile-centric lives, Butlin’s relaunch their mobile website and promote it using a highly-targeted mobile-first search campaign. Butlin’s have been […]
Facebook-owned messaging giant WhatsApp will begin to share data including users’ phone number with its parent company, as part of plans to allow businesses to send messages to users. It will be the first time the messaging service has connected users’ accounts to the social network to share data. Starting from today, the billion-plus users will be […]
