Image Credit: Shutterstock MediaBrix, a mobile advertising startup that says it creates “emotionally targeted brand connections,” that it scored a $6.5 million investment led by Edison Partners. “With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity,” said MediaBrix CEO and […]
White paper released in conjunction with industry education ‘Knowledge Lab’ focused on the mobile advertising ecosystem– Today, Videology, a leading software provider for converged TV and video advertising, released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s […]
Mobvista, Asia’s largest and fastest-growing mobile ad tech company, announced its earnings report for the first half of 2016. Mobvista’s H1 revenue of $118.174 million and net profit of $11.525 million surpassed the full-year results of 2015. Mobvista ranks first among all the mobile marketing companies listed on China’s National Equities Exchange and Quotations (NEEQ) in […]
The marketing analyst is rolling out the platform to more than 120 companies with users across every continent. The platform allows clients to access a database of over 25 mil ads. Ebiquity plc has launched a new global advertising intelligence platform, extending its reach to 15 European countries and up to 80 territories worldwide. The […]
Snapchat has let you create custom geofilters for events since February, but until now you’ve needed image editing software to make one. Today the company rolled out a tool for creating on-demand geofilters on the web, using templates for weddings, birthdays, and other celebrations. The filters, which can cost as little as $5 for a party […]
Facebook reported a massive 63% rise in its advertising revenue during the quarter and Twitter’s advertising revenue totalled at $535 million. Two of the top social media companies Facebook and Twitter said that over 80% of the total advertising revenue for both the social networks came from mobile in the quarter gone by. With brands […]
FACEBOOK IS FORCING advertisers to improve their websites. This is a shameless way for Facebook to serve itself—and thank goodness it’s happening. As Facebook announced this week, if an advertiser’s website is slow, its ads won’t show up as frequently on the world’s most popular social network. And soon, its ads won’t even show up […]
Native advertising technology company ADYOULIKE, has announced a complete brand re-launch, including a new logo. The rebrand is the latest move by the company as it experiences hyper-growth globally. The new branding better aligns the company with its international expansion and global growth objectives for 2016. ADYOULIKE has pioneered native advertising in the European market […]
Yahoo today announced the availability of Yahoo Tiles, a new mobile ad format that brands can leverage to reach consumers through engaging, interactive content. Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When consumers click on a mobile ad, they are taken to a custom […]
This quarter’s report marks the four year anniversary of MoPub‘s Mobile Programmatic Trends Report (find the first report here). Since that time, the landscape for in-app mobile advertising, particularly through real-time bidding exchanges like MoPub Marketplace, has changed dramatically in terms of players, technology standards, and even platforms. On MoPub Marketplace alone, monthly ad impressions […]