Smaato, an advertising platform for mobile publishers and app developers, announced it has integrated with Amazon Publisher Services (APS) to provide Smaato’s in-app demand partners with access to Amazon’s Transparent Ad Marketplace inventory. In response to publisher requests, Smaato is one of the first mobile ad exchanges to participate. Through a server-to-server integration, publishers using […]
RhythmOne, a global advertising technology company, today released its fifth annual Influencer Marketing Benchmarks Report. This industry-leading report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 74 campaigns that ran and were completed between January and December 2017 as part of RhythmOne’s data-driven Influencer Marketing solution, RhythmInfluence. […]
YOC AG has announced an increase in revenue of 20% to € 14.4M (2016: € 12.0M) for year-end 2017. Furthermore, the group’s gross profit margin was increased to 39% (2016: 37%). The YOC Group was able to maintain a stable fixed costs structure at previous year’s level thanks to its scalable processes. With an increase […]
Verizon’s Oath is teaming up with Samsung to deliver both media and advertising content through Bixby Home on Galaxy S9, S9+, S8, S8+, and Note8 devices. The partnership will enable Samsung customers to keep up-to-date with content from Yahoo Sports, Newsroom, Yahoo Finance, and Go90. Meanwhile, native ads via Yahoo Gemini will be distributed within […]
Supply side ad platform SpotX said it will be using Nielsen audience data for connected TV to evaluate ad campaigns that buy spots in programming on both traditional TV and over-the-top programming. With viewing through connected devices rising, SpotX said it is increasingly important for advertisers to understand their total campaign audience. SpotX will take […]
Native advertising platform TripleLift has announced a partnership with White Ops to become the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops’ pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent traffic across its platform, ultimately providing TripleLift clients with cleaner inventory. “In today’s ad ecosystem […]
According to 62% of marketers surveyed by the Chief Marketing Officer Council, reports about false and faulty metrics have caused them to pull back on spend. While 38% have started to question advertising rates, 24% have already reduced spend with Facebook and Google. In fact, negative headlines about Facebook and Google has had a knock-on […]
Google’s YouTube service is introducing new ad products targeted at people watching the service on television sets, in a bid to capture a larger share of traditional TV ad budgets and capitalize on rising interest in watching internet video on a TV screen. YouTube had previously placed its bets on a mobile future. But while […]
In the first quarter of 2018, Amazon‘s sales of advertising services and other service offerings leapt 132% to $2bn (£1.4bn) year-on-year. This is an increase of 17% from the last quarter of 2017, which is typically the strongest quarter for retail advertising due to the holiday season. “The fact that our data suggests advertisers bucked […]
In its quest to turn a profit, Snapchat parent company Snap Inc. is looking for more ways to generate revenue while preventing users from defecting to other platforms. But Snapchat users may have to endure more ads in the process — and soon those ads will be ones that can’t be skipped. Snapchat will start […]
