AI-based ad automation platform Bidalgo has unveiled a new product called Creative AI which aims to bring the power of artificial intelligence to helping marketers design high-performance ad creative. An integrated part of Bidalgo’s self-serve ad automative platform, Creative AI uses image- and video-recognition technology to analyse every component of an advertiser’s creative, down to each […]
The global digital out of home (OOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of global digital OOH market are increased spending on […]
Snapchat has further extended its monetisation strategy with the launch of ‘Snapchat Storytellers’; new functionality designed to increase the involvement of high-reach influencers with adverts in its Discover and Stories channels. The new tool aims to aid brands wishing to better utilise their presence on the medium by engaging with its most successful content creators, […]
OpenX, a leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. The US-wide survey of consumers showcases the dilemma that many marketers face with digital advertising today; […]
Tencent Video has been named the leader in China’s subscription over-the-top (OTT) video market, beating out rivals like Baidu’s iQiyi and Alibaba’s Youku. According to figures released by eMarketer, 24% of digital video viewers in China will subscribe to Tencent Video in 2018, and is set to surpass 29% by 2020. Meanwhile, Youku’s subscriber base […]
Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and […]
TabMo, the first mobile creative demand side platform (DSP), has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences. Partnering with large telecoms and exclusive enterprise partners, zeotap has access to anonymised, ID-verified mobile data as well as […]
Meetrics‘ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the same level as Q1. Values for banner advertising decreased by one percentage point to 58% in the same period. Philipp von Hilgers, Managing Director and Co-Founder of Meetrics said: “The UK market has historically been in last place for viewability, but optimisation […]
Innovid, a leading video marketing platform, announced support for third party viewability measurement from all major vendors in VAST inventory, which accounts for the bulk of digital video impressions. Complete video viewability measurement was previously only available in VPAID inventory, which requires an additional layer of code, and has less scale across the digital video […]
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software’s report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software […]