Teads, the top video advertising marketplace in the world, today announced record results for 2017, reporting a revenue of $317 million representing a 53 percent organic growth year-over-year (YOY). The Altice-owned company enjoyed an even faster growth than the previous year (45 percent YOY growth in 2016). The company was EBITDA-positive for the fifth year […]
The IAB UK today released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – those optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand being viewed as more premium and more trusted. “As digital […]
Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in their Pinterest search feeds, will now be available to hundreds of other brands after a […]
Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram. The European ad verification firm will show advertisers how viewable video ads are in terms of what percentage of the ad is in view and for how long – on both mobile and desktop. Crucially, […]
Reddit has announced the upcoming launch of native promoted posts for its mobile apps. The company said in an email to advertisers that its apps are the most popular way its 330 million monthly active users access Reddit content on mobile, and they now account for 41 percent of time spent on Reddit across all […]
Armed with the ability to target ads to voice-activated devices, more than two-thirds (68%) of advertisers plan to create ads specifically for these gadgets in the coming year. A survey of 232 UK media agency and brand-side executives by MTM has found that 79% of advertisers and agencies believe reaching audiences through voice-activated devices in […]
Google has shared that the company’s ads team killed 3.2 billion so-called “bad ads” in 2017, an increase of 88 percent from the previous year, when the company removed 1.7 billion “bad ads.” Put another way, Google took down more than 100 bad ads per second last year. “Bad ads” consist of any advertising that […]
Snapchat will now allow publishers to publish branded content to its app, having previously been unable to create the ads that ran between their articles and videos within the Discover section. The deal between Snapchat and the publishers on its platform means that the likes of BuzzFeed, NBC Universal, and Vice will be able to […]
Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect its ad inventory with outside buying […]
A week after Google announced deeper integrations and additional languages to Assistant, Adobe has announced an update that promises to personalise voice interactions. Enhancements in the Adobe Experience Cloud will let advertisers and agencies plan scenarios in responses to queries directed at Amazon Alexa and Google Assistant. “Imagine searching for a flight on an Amazon […]