PepsiCo is the first to partner with Twitter for its promoted sticker launch as the next leg in the consumer packaged goods marketer’s Pepsimoji campaign, which is populating the physical and digital realms with millennial-friendly symbols. The promoted Twitter stickers will allow users to connect with Pepsi by incorporating marketed content within their own photos, […]
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves. Case study summary • Insurance […]
Mahou-San Miguel, the most important beer brand in Spain, leveraged its sports sponsorships by hosting an online game for consumers aged 18 to 50 leading up to a football match between two Madrid rivals. This case study looks at how the brand used online gaming to engage fans to reach 10% of Madrid’s population. CAMPAIGN […]
Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive site, which launches to coincide with the start of the 2016/17 Premier League season, is the result of Watford FC’s first partnership with global digital experience design agency Critical Mass,following a […]
ASB Bank’s digital piggybank, Clever Kash, is designed to help children visualise their pocket money and savings in an increasingly cashless society. Clever Kash is a cute yellow elephant with an LED screen on his belly. If parents want to give money to their child, they can open the ASB app and ‘swipe’ coins from […]
Only the Samsung Galaxy Tab S2 tablet has a screen worthy of high quality entertainment. So if you’re watching entertainment on another device, those who create content (directors, actors etc) will be upset that you’re watching all their hard work on an inferior screen. Leo Burnett Sydney’s mobile spot had the actor from Game of […]
INSIGHT For their 300th anniversary, Martell wanted to unveil a new La French Touch limited edition that showcases L’Art de Vivre in a contemporary way. IDEA AKQA were tasked to bring people on an unexpected journey by creating unique packaging that transforms into an interactive 360° mobile experience. The user guides the Martell Swift by […]
Eurostar, the high-speed rail service, recently promoted its new London-Paris train with an Instagram campaign. The work by AKQA on the @LaVieOnBoard Instagram account showed a canvas of 200 images showing what it is like to be on board the new train. Here is a deeper look at the project and its impact: Insight With […]
The indie sock seller, Stance, in partnership with Zambezi, won the mobile category’s gold award at the 2016 Cannes International Festival of Creativity, for its Star Wars sock line’s innovative online shopping experience. Stance had to compete with large name brands such as Target and Walmart, who were spending loads on promoting their own Star […]
The Sydney Opera House’s campaign #ComeOnIn, which was an attempt to attract visitors to come inside the building rather than simply viewing it from the outside, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. The Sydney Opera House is the most Instagrammed spot in Australia, with over 8.2 million […]