Only the Samsung Galaxy Tab S2 tablet has a screen worthy of high quality entertainment. So if you’re watching entertainment on another device, those who create content (directors, actors etc) will be upset that you’re watching all their hard work on an inferior screen. Leo Burnett Sydney’s mobile spot had the actor from Game of […]
SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands. The subsidiary of Marriott International teamed up with video advertising and digital display platform Celtra, […]
General Mills is piggybacking on the anticipation surrounding the upcoming presidential election by asking consumers to visit a mobile-optimized microsite and vote for their favourite of its cereal brands’ monster mascots for a chance to win a $5,000 grand prize. Franken Berry, Count Chocula and Boo Berry are all in the running for the title […]
INSIGHT For their 300th anniversary, Martell wanted to unveil a new La French Touch limited edition that showcases L’Art de Vivre in a contemporary way. IDEA AKQA were tasked to bring people on an unexpected journey by creating unique packaging that transforms into an interactive 360° mobile experience. The user guides the Martell Swift by […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/08/Pantone_CaseStudy_FINAL.mp4[/KGVID] PANTONE hasn’t experimented much with technology since creating its last app, ‘myPANTONE’, over seven years ago. However, this is set to change with the introduction of its new app called ‘PANTONE Studio’. Created in collaboration with agency Rokkan Los Angeles, the app is aimed towards young, digitally-savvy creatives. “Designers don’t just sit at their […]
Virtually copying Snapchat’s most popular feature, Instagram is debuting Stories — a simple way for users to share moments of their day in slide-show form. In keeping with the Snapchat theme, the moments disappear at the end of the day. “Photos and videos in your story disappear after 24 hours and don’t appear on your […]
Nike launched its anticipated new Nike+ app, which gives athletes personal access to Nike’s signature services, including its most-coveted products, expert guidance and live events, all in one easy-to-access place, as only Nike can do. Nike also announced that it will open its first digital studio in NYC, focused on accelerating the company’s digital connection […]
Lilly Pulitzer is designing four complimentary beach wedding-themed filters featuring its signature prints for WeddingWire users, demonstrating how marketers can up the ante with their Snapchat strategies by inserting themselves into consumers’ most photo-worthy special occasions. The resortwear retailer is throwing its hat into the Snapchat marketing ring by rolling out four free exclusive filters […]
If you thought you’d seen every Pokémon Go accessory possible, think again. We present to you: Pokémon Go-enabled sneakers! The idea, which is still a concept at this stage, was created by New York-based start-up Vixole, a company working on “smart sneakers” with embedded LED displays and sensors. On Vixole’s website, the smart sneakers are […]
The New York Times has embedded a 360-degree video experience within its mobile website for the first time, in a move that could significantly increase audience exposure to the format. The paper already offers 360 degree through its designated app, NYTVR, which can be viewed either using the Google cardboard viewing set, or on the […]