Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final

Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final

Mahou-San Miguel, the most important beer brand in Spain, leveraged its sports sponsorships by hosting an online game for consumers aged 18 to 50 leading up to a football match between two Madrid rivals. This case study looks at how the brand used online gaming to engage fans to reach 10% of Madrid’s population. CAMPAIGN […]

Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive site, which launches to coincide with the start of the 2016/17 Premier League season, is the result of Watford FC’s first partnership with global digital experience design agency Critical Mass,following a […]

SpringHill Suites by Marriott Launches First-to-Market Mobile Programmatic Interscroller

SpringHill Suites by Marriott Launches First-to-Market Mobile Programmatic Interscroller

SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands. The subsidiary of Marriott International teamed up with video advertising and digital display platform Celtra, […]

General Mills asks mobile users to elect favourite cereal monster

General Mills asks mobile users to elect favourite cereal monster

General Mills is piggybacking on the anticipation surrounding the upcoming presidential election by asking consumers to visit a mobile-optimized microsite and vote for their favourite of its cereal brands’ monster mascots for a chance to win a $5,000 grand prize. Franken Berry, Count Chocula and Boo Berry are all in the running for the title […]

Pushing the boundaries of the mobile web – AKQA’s “La French Touch”

Pushing the boundaries of the mobile web – AKQA’s “La French Touch”

INSIGHT For their 300th anniversary, Martell wanted to unveil a new La French Touch limited edition that showcases L’Art de Vivre in a contemporary way. IDEA AKQA were tasked to bring people on an unexpected journey by creating unique packaging that transforms into an interactive 360° mobile experience. The user guides the Martell Swift by […]

PANTONE’s Addictive New App will Change the Way you Interact with Colour

PANTONE’s Addictive New App will Change the Way you Interact with Colour

[KGVID]https://lovelymobile.news/wp-content/uploads/2016/08/Pantone_CaseStudy_FINAL.mp4[/KGVID] PANTONE hasn’t experimented much with technology since creating its last app, ‘myPANTONE’, over seven years ago. However, this is set to change with the introduction of its new app called ‘PANTONE Studio’. Created in collaboration with agency Rokkan Los Angeles, the app is aimed towards young, digitally-savvy creatives. “Designers don’t just sit at their […]

Nike launches new Nike+ App and debuts Digital Studio in NYC

Nike launches new Nike+ App and debuts Digital Studio in NYC

Nike launched its anticipated new Nike+ app, which gives athletes personal access to Nike’s signature services, including its most-coveted products, expert guidance and live events, all in one easy-to-access place, as only Nike can do. Nike also announced that it will open its first digital studio in NYC, focused on accelerating the company’s digital connection […]

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