Will O’Rourke, Code on Canvas and Sutu complete AR art exhibition for The Galeries

Will O’Rourke, Code on Canvas and Sutu complete AR art exhibition for The Galeries

The Galeries, an official sponsor for Art Month Sydney, recently commissioned Code on Canvas and its creative partner Sutu to create an Augmented Reality exhibition as part of its campaign, The Artists’ Playground ’17. The exhibition produced by Will O’Rourke, features works from artists around the world which come to life with sound and animation […]

Transform time with the TAG Heuer Connected Modular 45

Transform time with the TAG Heuer Connected Modular 45

TAG Heuer, in close collaboration with Intel, Google and AKQA, introduce TAG Heuer Connected Modular 45. With built-in GPS, fully water-resistant to 50m and fitted with Android Pay, this timepiece combines pioneering technology, modular design and Swiss watchmaking craft, to create a watch that is perfect for every moment of any day. TAG Heuer Connected […]

Myer and Clemenger BBDO to unveil Catwalk to Cart live mobile experience on the VAMFF runway show

Myer and Clemenger BBDO to unveil Catwalk to Cart live mobile experience on the VAMFF runway show

Launching on the 17th March 2017 at Myer’s VAMFF runway show, ‘Catwalk to Cart‘ will be the first time any fashion brand in the world has enabled attendees of a runway show to shop a catwalk live from their seat. Built to deliver a direct sales outcome, ‘Catwalk to Cart’ is an idea that provides […]

Ted Baker debuts 360º shoppable film

Ted Baker debuts 360º shoppable film

Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family aren’t quite what they seem. Ted Baker’s social channels […]

BETC São Paulo’s Mobile App will point out how often women are interrupted by men

BETC São Paulo’s Mobile App will point out how often women are interrupted by men

A BETC São Paulo initiative, Woman Interrupted App counts interruptions in favour of female empowerment and male awareness. In 2016, much was said about the Manterrupting phenomenon, one of the many kinds of violence against women. It’s a sexist behaviour that happens precisely when she cannot finish her speech because a man unnecessarily interrupts her. […]

Shazam Launches First Scaled Augmented Reality Solution for Brands Worldwide

Shazam Launches First Scaled Augmented Reality Solution for Brands Worldwide

Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]

AAMI launches latest innovation AAMI SmartPlates by Ogilvy Melbourne

AAMI launches latest innovation AAMI SmartPlates by Ogilvy Melbourne

One of Australia’s leading insurers, in collaboration with Ogilvy Melbourne, has launched AAMI SmartPlates, an innovative app giving L-platers an alternative to the traditional logbook. AAMI SmartPlates allows young drivers to track their learning progress in real time and pinpoints skills that need practicing. It uses smartphone technology to live-track a learner’s hours, route choice, […]

JWT India & The Hindu Newspaper create a mobile app to change the view of Bangalore

JWT India & The Hindu Newspaper create a mobile app to change the view of Bangalore

The Hindu Newspaper in India wanted to awaken every citizen, who is also a potential reader of the Newspaper, by demonstrating the two sides of the city of Bangalore like never before. One blessed by mother nature with a thousand lakes and evergreen gardens. The other cursed and torn apart by the woes of human […]

MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

MediaCom and Out There Media employ ‘micro-targeting at scale’ for P&G’s new campaign in Indonesia

For the launch of its new Pantene Anti Dandruff Shampoo for women in Indonesia, Procter & Gamble’s (P&G) campaign objective was to reach and engage with all female customers between the ages of 15-55 years. The customers needed to come from across all rural and urban areas, as well as all “secondary cities and urban agglomerates in […]

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