BBC Worldwide has partnered with visual discovery platform Blippar to let people find out more about the content in the Planet Earth II series using augmented reality. The Planet Earth II series has been a runaway success in the UK, where it debuted, but also in key markets for BBC Worldwide internationally, such as Singapore […]
London Councils has launched Circle, a personal safety app enabling people to stay connected to friends and family if they find themselves in a difficult or vulnerable situation. The app, which targets women aged 18-30 in London, was created in consultation with a group of women’s charities. Circle makes it easy to stay safe and […]
Haptik – India’s leading personal assistant app and first conversational commerce platform launched version 5.0 of the app and chose to do so with a brand new 360 campaign with print, outdoor, digital and TVC ads. Conceptualized by The Glitch, the ad highlights a day in the life of a Haptik user. An assembly line […]
Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]
Bacardi is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO and Facebook’s Creative Shop, the liquor brand’s global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches and […]
Now days with video games and gadgets demanding screen time, the art of the children’s book has been lost in the mobile era, specifically around the holiday season. With this in mind, and just in time for this holiday season, AKQA launched its 2016 holiday card The Snow Fox – a children’s story that comes to […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/12/FORD_SCREENENG.mp4[/KGVID] To promote the Ford Edge’s innovative BLind spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the […]
The White House has taken a step into the world of augmented reality, with the help of the White House Historical Association and Nexus Studios, with the launch of the 1600 app. The app gives users the opportunity to experience 1600 Pennsylvania Avenue – commonly known as the White House – in a different way […]
Sainsbury’s has extended its festive campaign, with the supermarket claiming to have launched the first ever UK karaoke Snapchat Lens. The grocer unveiled the interactive element of its ‘The Greatest Gift’ animation, which landed last month and tells the story of a hard-working Dad, Dave, voiced by James Corden. The song featured in the ad […]
After several months of development, ODEON launched on 28 November a Facebook ChatBot that helps users discover what is playing in cinemas near them and book tickets. The chatbot, accessible through the official ODEON Facebook page, has been developed by Gruvi. Chatbots are an emerging technology that leverage messaging habits to help businesses communicate more efficiently […]