Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]
One of Australia’s leading insurers, in collaboration with Ogilvy Melbourne, has launched AAMI SmartPlates, an innovative app giving L-platers an alternative to the traditional logbook. AAMI SmartPlates allows young drivers to track their learning progress in real time and pinpoints skills that need practicing. It uses smartphone technology to live-track a learner’s hours, route choice, […]
The Hindu Newspaper in India wanted to awaken every citizen, who is also a potential reader of the Newspaper, by demonstrating the two sides of the city of Bangalore like never before. One blessed by mother nature with a thousand lakes and evergreen gardens. The other cursed and torn apart by the woes of human […]
For the launch of its new Pantene Anti Dandruff Shampoo for women in Indonesia, Procter & Gamble’s (P&G) campaign objective was to reach and engage with all female customers between the ages of 15-55 years. The customers needed to come from across all rural and urban areas, as well as all “secondary cities and urban agglomerates in […]
In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
[KGVID]http://www.marcomm.news/wp-content/uploads/2017/02/Ted-Baker-Promo-Video_Short.mp4[/KGVID] Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile […]
Tate have launched their new and expanded iOS and Android app that provides visitors with a free and easy-to-navigate guide on all things Tate. Working collaboratively with Tate, web development company Potato, who became part of the AKQA network in 2016, enhanced the iOS app, and built a new Android app – ensuring even more […]
McDonald’s is literally giving away its secret sauce, with the food giant poised to hand out 10,000 bottles of its world-famous Big Mac Special Sauce for the first time ever. Limited free bottles of the savoury condiment will be available in dozens of locations across the US. Customers can find out where there closest bottles […]
Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]
Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]