Toys“R”Us Asia has launched their first ever Facebook Augmented Reality Camera Filter for Toys“R”Us Hong Kong. Developed by leading creative tech agency, AliveNow, this fun and colourful AR Camera effect gives fans the chance to adorn themselves with features of Toys “R” Us’s famous mascot, Geoffrey the Giraffe. This playful AR camera experience is also […]
easyJet, one of Europe’s leading airline, launched Look&Book image search, a first for the travel industry, which allows customers to instantly book a flight based on a photo, without them even needing to know the destination. The ground-breaking new feature works like this: if you’re browsing Instagram, and you see somewhere amazing that you […]
Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]
Today, no less than 357 million children live in conflict zones. But, as so few of their voices are heard, it equates to around 357 million unheard stories. Many of which are stories of refugees. This insight inspired charity War Child and Amsterdam creative agency Being There to make a 3D audio campaign to […]
Air France Music is launching concert search engine “Never Miss Out“, which was developed in association with General Pop, BETC’s entertainment production entity. Is the concert by your favourite performer sold out? “Never Miss Out” allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. […]
Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market. The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]
Hong Kong has been a food paradise for a long time and the city’s busy lifestyle make food delivery apps such as Uber Eats an immediate hit. People can now order from a wide array of menus in a tap of button and for busy young people, choices are usually trendy, international cuisines. However in […]
Marketing automation platform Punchh and TGI Fridays UK revealed results driven by the casual dining chain’s new mobile app, expanded customer loyalty and relationship programs. In just four weeks, TGI Fridays realised significant uplift over multiple key performance indicators, including: Loyalty Visits: Up 61 percent Signups: Up 30 percent Unique guests: Up 51 percent Loyalty Revenue: Up 66 percent […]
Telekom Malaysia Berhad (TM) unveiled its ‘TM Sejahtera Malaysia’ to mark Malaysia’s National Day – an innovative campaign that celebrates Malaysia’s diverse cultures by combining six different languages and two films together to create one unique experience. Created by Grey Malaysia, the campaign is centred around the song ‘Sejahtera Malaysia’ which was re-recorded in six […]