Sony Mobile UK and Mediacom partnered with AdColony, the ad quality video marketplace, to launch the UK’s first Aurora Interactive HD Mobile Video unit for the launch of the Xperia XZ2. Immersive storytelling was brought to life through unique in-video engagement, resulting in strong growth in brand awareness and purchase intent. Sony Mobile UK wanted […]
A new generation of Crunchfish’s gesture interaction software is launched. This high-precision one-gesture software solution is specially designed for interaction with any standard Augmented Reality (AR) smart glasses enabling a new intuitive interaction method. It makes it possible for the user to control all functions in the glasses with only one gesture, similar to […]
Velocity Frequent Flyer (VFF), the award-winning loyalty program of Virgin Australia, launched The #Earnbassadors. The latest marketing initiative from Velocity and CHE Proximity aims to reward Frequent Flyer members in Points, for educating other members about the Velocity program. Dean Chadwick, Chief Marketing Officer at Velocity Frequent Flyer explains: “Our most engaged members will do […]
KFC has launched its first ever Facebook game – Dirty Lou’s Sauce Mania – and the aim is to get as dirty as possible. With KFC’s Dirty Louisiana available in restaurants until 18 November, this highly addictive, sauce-tastic new arcade game features the burger’s three epic sauces Black Pepper Mayo, Supercharger sauce and BBQ. In […]
New Balance unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz […]
ADYOULIKE, a global leader in native advertising, has launched a Black Friday campaign targeting digital advertisers. The message behind the campaign is simple: Native Advertising works. And it will work for you this Black Friday. Mobile made up 64% of all shopping visits in the US in 2017 and mobile saw a 41% increase in […]
Amazon’s advertising business continues to go from strength to strength after reporting net sales of $2.5bn over the third quarter which can largely be attributed to advertising service sales, a figure which confirms the business is on the threshold of establishing itself as a rival to Facebook and Google. This healthy figure represents a 122% […]
On Thursday 25th of October at 10am Paris-time, Kenzo launches the new Sonic sneakers with a brand new e-shop solely dedicated to limited edition products: shopping-league.com Designed for the most hardcore fans of the brand, Shopping League is a gamified take on e-shopping with innovative rules: only a limited number of players can take part […]
The International Committee of the Red Cross (ICRC), and independent creative agency, Don’t Panic have created an interactive virtual reality experience that brings the audience into the home of a war-torn family. Too often, when we think of conflict, we immediately think of refugees and scenes of devastation, but rarely do we think of the […]
Music is in the air, and Facebook was in tune with the updates it revealed on Wednesday October 24: the addition of music to Facebook Stories, the expansion of its Lip Sync Live feature to pages, the addition of lyrics to Lip Sync Live and testing the ability for people to add songs to […]