New Balance unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz […]
ADYOULIKE, a global leader in native advertising, has launched a Black Friday campaign targeting digital advertisers. The message behind the campaign is simple: Native Advertising works. And it will work for you this Black Friday. Mobile made up 64% of all shopping visits in the US in 2017 and mobile saw a 41% increase in […]
Amazon’s advertising business continues to go from strength to strength after reporting net sales of $2.5bn over the third quarter which can largely be attributed to advertising service sales, a figure which confirms the business is on the threshold of establishing itself as a rival to Facebook and Google. This healthy figure represents a 122% […]
On Thursday 25th of October at 10am Paris-time, Kenzo launches the new Sonic sneakers with a brand new e-shop solely dedicated to limited edition products: shopping-league.com Designed for the most hardcore fans of the brand, Shopping League is a gamified take on e-shopping with innovative rules: only a limited number of players can take part […]
The International Committee of the Red Cross (ICRC), and independent creative agency, Don’t Panic have created an interactive virtual reality experience that brings the audience into the home of a war-torn family. Too often, when we think of conflict, we immediately think of refugees and scenes of devastation, but rarely do we think of the […]
Music is in the air, and Facebook was in tune with the updates it revealed on Wednesday October 24: the addition of music to Facebook Stories, the expansion of its Lip Sync Live feature to pages, the addition of lyrics to Lip Sync Live and testing the ability for people to add songs to […]
Apple’s Search Ads business could be set to generate more than $500m in revenue this and then make four times that by 2020. According to a note from Bernstein analyst Toni Sacconaghi, seen by CNBC, Search Ad revenue for Apple could approach $2bn by 2020 – and that’s a “conservative” estimate. With this development, it’s […]
Smartphone brand Vivo has announced a global strategic content partnership with Taboola News to drive engagement and monetisation across Asia. As part of the partnership, Taboola will power news on its ‘swipe right’ screen to help expand the audience for the content publishers in Asia. When users swipe right on the home screen, Taboola will […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the introduction of its proprietary people-based, market agnostic data platform, DataSource, to the UK market. DataSource offers UK brands access to the most comprehensive source of consumer identity and insight in the UK, combining the best offline and online datasets to create one identity graph overlaid with […]
New ‘Food for Thought’ research released on October 24 identifies what diners want from restaurants of the future, and it’s the ordering experience they’d like new technology served up for. In response, Barclaycard is testing new prototype technology so diners can make more informed menu choices before they order and avoid menu mishaps. Barclaycard, which […]