YouTube has started showing two pre-roll video ads instead of just one, as the site prepares to rival TV on demand services and cater to a growing audience of viewers watching YouTube on their TV screens. The Google-owned streaming site calls them “ad pods”, which are essentially two separate video ads much like a TV […]
Mobile advertising platform Tapjoy has added dozens of big name apps to its network including Voodoo’s Helix Jump, PerBlue Entertainment’s Disney Heroes: Battle Mode and Ludia’s Jurassic World Alive, for which it has been named exclusive advertising provider. The new additions enable Tapjoy’s ad platform to reach around 780m mobile consumers a month, generating an average of more than 40m completed […]
betconnect, the world’s first social betting platform, announced it has built a game-changing new platform which aims to level the gambling playing field for millions of punters. Due to launch in early 2019, betconnect is the first notable application of disruptive technology in the gambling sector since Betfair in 2000. For many years, professional […]
Neuroscience technology company NeuroTrend has announced its Asian expansion by way of Singapore through a collaboration with Tribal Worldwide. Both companies will jointly launch the Neuromarketing Consumer Insights Lab in Singapore with offerings extended across Asia, providing clients with scientific neuromarketing research. This is part of a new suite of tools for Total Experience (TX), […]
China’s biggest app, WeChat, partnered with InterContinental to open a smart hotel in Shanghai that lets users book rooms, remotely check in, and use their phones as key cards — all without requiring human assistance. Once they’ve completed their reservation, travellers verify their identity at the hotel through facial recognition and collect their digital key […]
Google is working with IMG-produced Hyde Park Winter Wonderland to add its digital voice assistant to the 41 pods on the venue’s observation wheel. Visitors who take a ride on the big wheel will be able to ask Google to play a festive song or facts about the event. While queuing, guests will be able […]
Amazon is reportedly getting serious about mobile payments to challenge the likes of Apple and Samsung by bringing its digital wallet to brick-and-mortar merchants – before the competition gets a stranglehold on the market. The eCommerce giant is starting by bringing Amazon Pay to gas stations, restaurants, and other merchants that wouldn’t necessarily consider Amazon […]
Streaming website YouTube has added about 100 new feature films that you can watch for free- but there’s a catch. You don’t need a subscription to watch these full-length films but you will have to sit through ads. Around 100 films have been added to the website’s free movie collection through partnerships with studios. The […]
When buying a new car the sound system isn’t always top of mind. To change that Swedish creative agency Stendahls, set up a test drive out of the ordinary, and took 4,500 drivers on a sound adventure through one of the world’s most vibrant cities – Madrid. The co-branded test-drive activity by Volvo Cars and […]
Some weeks ago Facebook announced the ‘Your Time on Facebook’ feature and now the company has started rolling out the feature for all its users across the globe. This new feature of Facebook is designed to help users in managing their social networking habits. It is similar to the Instagram’s usage insights feature. The dashboard […]