The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%. Woodhouse has implemented personalisation technology from Nosto which uses advanced […]
Channel 4 has launched Dynamic TV, an ad innovation which enables potentially thousands of variations of data-driven creative to be served across large screen devices such as smart TVs, as well as on mobile and desktop VoD (Video on Demand) platforms. The solution has been was developed with Channel 4’s video technology partner, Innovid. In a […]
Kumulos, a leading mobile app performance management platform, has further strengthened its dominance of the fast growing Mobile APM market by adding multi-location API endpoint monitoring to its crash reporting feature. This provides customers with the world’s most advanced mobile app management platform. It’s the only fully integrated platform that lets you manage the technical and commercial performance of mobile […]
I have focused on the fabulous world of social media and digital marketing for the last decade and the one thing that is always constant is that social media is always changing! I do genuinely immerse myself in all things social, all the time, and actively follow the work and insights of global thought leaders, […]
Sony Pictures has launched an interactive 360-degree ad campaign for its new film Escape Room, in collaboration with a VR/AR ad platform OmniVirt, and creative agencies, Pretty Big Monster and Stradella Road. The film, which opened on January 4, broke through with thriller audiences across the country its opening weekend taking the number 2 spot at the […]
Marfeel, an ad tech platform that revolutionises the way publishers create, optimise, and monetise mobile websites, is now working with AppNexus and Rubicon Project to advance the evolving technology of server-to-server header bidding. This new collaboration denotes Marfeel as a leading developer of innovative ways to increase the performance and effectiveness of programmatic advertising. Advanced […]
Mystore-E announced the US launch of Tore-E, an AI-based personal assistant platform that empowers retail store managers to merchandise in real time using data analytics and insights. Retailers James Allen and Value City Furniture are already using Tore-E to create more relevant in-store experiences—collecting, analysing and delivering data-driven insights to improve store performance. Mystore-E, an AI-based […]
Bidooh, a real-time, real-audience, digital billboard advertising platform, is pleased to announce that its DOOH Token has been admitted to list on CoinAll, a partner exchange of global leader OKEx, and DDEX, a world-leading decentralised exchange. The exchange listings follow the completion of Bidooh’s ICO in December 2018 and have been planned to coincide with […]
ADvendio, a Salesforce-based advertising management solution for publishers and media owners, announces that Aller Media has deployed its application to consolidate their advertising operations. The solution will manage the advertising lifecycle from quotation to billing. By automating workflows, Aller Media looks to improve the collaboration between sales, operations and accounting teams. With a strategic driver […]
Initially aimed at young people living, studying and working in London, friendrequest is the new app looking to lead the way in facilitating friendship. Addressing the challenge of forming actual friendships in a world of ‘social’ media, friendrequest’s aim to ‘take social offline’ emphasises the non-replaceable value of real-life rendezvous, actively encouraging users to spend […]
