Amazon is rumoured to be developing a video game streaming service

Amazon is rumoured to be developing a video game streaming service

Amazon is developing a Prime Video-like streaming service for video games via a monthly subscription, The Information reports. The company is planning on using its already established cloud computing service to enable subscribers access to unlimited AAA games on their mobile devices. Although there has been no official announcement regarding the service, sources say Amazon video […]

Google adds activity cards to users’ browsing history

Google adds activity cards to users’ browsing history

Google is making it easier for users to continue their old searches by adding activity cards. Activity cards are designed around the idea that searching — especially on mobile — is often a disjointed experience due to time constraints or other interruptions. At times, a user might leave open a browser tab in the background […]

Advertising coalition extends standards for better mobile and desktop ads globally

Advertising coalition extends standards for better mobile and desktop ads globally

The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. The ad experiences in the Standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date in countries […]

Tappx partners with Pixalate to guard against Connected TV/OTT ad fraud

Tappx partners with Pixalate to guard against Connected TV/OTT ad fraud

Tappx has partnered with Pixalate in order to offer advanced invalid traffic (“IVT”) detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes ‘Ad-Replacement’ services for digital TV, ‘Dynamic Ad Insertions’ (DAI), digital TV ad time slot detection and insertion of programmatic video ads, and ‘Addressable […]

Square launches SDK to help mobile developers take in-app payments

Square launches SDK to help mobile developers take in-app payments

Square, the payment app founded by Twitter co-founder Jack Dorsey, now enables developers and sellers to process payments with the platform in their mobile apps. The Square In-App Payments Software Development Kit (SDK) enables developers to begin taking payments from users with just a few lines of code. The SDK is available on iOS, Android, […]

AdColony teams with Lifesight to bring mobile video & location intelligence to advertisers in APAC

AdColony teams with Lifesight to bring mobile video & location intelligence to advertisers in APAC

AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioural targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in significant advantages for advertisers within the […]

Tencent to launch voice assistant for WeChat users

Tencent to launch voice assistant for WeChat users

Chinese social media and gaming behemoth Tencent Holdings is set to introduce a voice-activated assistant for WeChat, offering greater convenience to users of the messaging service in tasks such as playing music, ordering food and hailing a ride. Citing comments made by WeChat executive Zhou Jie during a company event, Bloomberg reports that the new […]

UNHCR wants you to step up and be counted for refugees around the world in new campaign

UNHCR wants you to step up and be counted for refugees around the world in new campaign

Each day, war and conflict forces thousands of families to flee their homes. To reach safety, these refugees walk more than 1 billion cumulative miles across the globe each year. Matching this insight with the global fitness trend, the latest campaign from Hello Charlie, Great State, and the UN Refugee Agency encourages people to connect […]

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