Mediacorp has revamped its advertising rates as it looks to create a better omnichannel experience for marketers. The broadcaster has restructured its TV rate card to optimise it for parity with digital media, which it claims will result in potential savings of up to 80% for marketers. It has also introduced all-in-one transmedia master contracts which […]
Limitless, the UK-based inventor and provider of a SaaS platform offering AI and crowd sourced customer service solutions, announced that it has successfully concluded the first phase of a Voice of Customer (VoC) programme with leading credit card provider, NewDay. The advanced VoC programme uses Limitless’ soon to be launched Crowd Feedback solution to easily capture valuable […]
The client Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So for 2019’s Valentine’s Day, Stendahls created Timber – a dating service matching tree lovers with beautiful trees around the globe. Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between […]
Slack has launch of two new tools that will change the look and feel, as well as the ease of use of Slack apps. Today over 94% of Slack’s paid teams actively use apps. With 10m+ daily active users on Slack, that’s a lot of people interacting with the tools and services they use to get work done via […]
AnyClip, an AI-powered video content platform, has announced the launch of its brand-new video player for publishers in the digital media community. Their video player aims to minimise the cost and complications that publishers may face when creating and distributing video content on various platforms, such as unexpected fees. AnyClip’s new video player delivers free […]
Snapchat has teamed up with Lego Wear to offer its members a shopping experience with a difference in the form of a pop-up augmented reality (AR) fashion boutique in London. Shoppers who pop into the Fitzrovia pop-up on February 13 will find the spartan store dressed solely with a Snapcode but by whipping out the Snapchat app […]
Music streaming service, Spotify, is ramping up its fight against ad blockers by explicitly banning them in its terms of service. The firm has long been anti-ad blockers. Until now, Spotify users who employed ad-circumventing software had their accounts suspended and were send a warning via email. The suspension would be revoked if they removed their ad blocker […]
Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP), further establishing Adelphic as the leading DSP with the most DOOH inventory integrations in the industry. Advertisers can now access DOOH inventory in multiple formats and locations from Adelphic’s newest DOOH […]
Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting. Marketers spend countless hours and billions of dollars to ensure that they are equipped to track results and measure their work, but that vital information is too often […]
The Freshwater Trust (TFT), a 501(c)(3) nonprofit working to protect and restore freshwater ecosystems, is partnering with IBM Research and SweetSense Inc., a provider of low-cost satellite connected sensors, to pilot technologies which can accurately monitor and track groundwater use in one of the largest and most at risk aquifers in North America. Additional research […]