The partnership will allow Regital to integrate VIOOH’s innovative technology into its existing programmatic portfolio to help inform and drive DOOH campaigns for its brands and agencies.
DOOH is the second fastest growing media channel behind mobile, with WARC expecting that global spending on DOOH will experience double digital growth each year between 2018 and 2021. In the UK, it is predicted that programmatic DOOH ad-spend will pick up in 2019.
By partnering with VIOOH, Regital will be able to utilise their expertise in digital advertising to create dynamic DOOH creative campaigns that are based on data-driven insights to drive stronger performance for brands.
Sue Hunt, Chief Revenue Officer, VIOOH said: “As a leader in programmatic trading, Regital felt like a natural partner for us to help deliver a simple way for brands to buy digital OOH media programmatically. Through this partnership we can offer advertisers more effective omni-channel targeting and efficient campaign management.”
Ian Vint, Founding Director, Regital added: “We are really excited about our partnership with VIOOH and the opportunity it gives to our advertisers. All of our campaigns are built from best-in-class programmatic products and VIOOH complements our portfolio perfectly. It will work seamlessly with our offering, allowing us to link and integrate any screen type to any data point.”