Chiquita Brands International, the world’s leading banana company, announced a new partnership with Snapchat, the global multimedia messaging app, which will allow consumers to have fun with Chiquita in honour of World Banana Day on April 17th. Through the end of May SnapCodes will appear on 200 million Chiquita Blue Stickers, allowing fans of the […]
Shazam! has partnered with Snapchat to launch the first sponsored, voice-activated Snapchat Lens, meaning anyone can transform themselves into a superhero! Snapchatters simply have scan the Snapcode, say “Ok, Shazam!”, and with a flash of lightening their inner superhero will appear on the screen. The Snapcode is dotted around London on posters and billboards, making it super […]
Spotify will now use algorithms to partially “personalise” some of its editorial playlists based on listeners’ tastes. As a result, no two of the personalised editorial playlists will be the same, marking a major change in the way users discover music. The move, announced on Spotify’s website, is intended to both improve the listening experience for […]
Social-networking site Facebook launched two new India-specific tools — “Candidate Connect” and “Share You Voted” — to boost civic engagement on its platform during the general elections that commence in April. While “Candidate Connect” will help people learn more about candidates, the “Share You Voted” will provide people with polling information and enable them to […]
TI Media has partnered with high-impact mobile advertising platform, Picnic, to create unique digital campaigns for brands using Picnic’s ‘Stories’ format across TI Media’s range of sites. The latest campaign, for PlayStation, sees the brand promote PS4 games including Spyro and Everybody’s Golf using the social media inspired stories format, and is the first of […]
Tencent is looking to launch its mobile payment service WeChat Pay in India this year, in a bid to take on Google Pay and Paytm. The Chinese tech giant has reportedly met with executives from the National Payment Corporation of India (NPCI) to obtain a licence for the payments app, according to Entrackr. Tencent has already […]
China currently has a population of 1.37 billion people, who spent 91.8% of all time spent online on social media. This significant number is largely due to a social networking app in China, sometimes called ‘the app of everything’ – WeChat. Over the last few years, WeChat has completely transformed how people communicate, find information, […]
Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]
Chinese eCommerce giant Alibaba has acquired Israel augmented reality (AR) company InfinityAR. Financial details about the acquisition were not disclosed but market sources estimate that Alibaba, which already holds a major stake in the startup, paid over $10 million. InfinityAR was founded in 2012 by Moshe Hogeg and since 2014 has been managed by CEO […]
The innovation delivers an in-store experience to online customers, averaging an impressive 4.7 out of 5.0 in customer satisfaction Go Instore, a leading provider of immersive omnichannel retail experiences for personalised eCommerce, announced the success HP inc have had in providing human-led digital user experiences for their retail partners’ online customers. Go Instore is providing HP’s […]