For in-a-hurry New Yorkers, 7-Eleven, has introduced Mobile Checkout for an even faster way to shop, pay and be on your way. Mobile Checkout takes convenience to the next level, letting customers in New York City skip the checkout line and pay for their purchases using the 7-Eleven app, which houses the retailer’s successful 7Rewards […]
Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices. The solution is powered by Adform’s new Cross-Device Graph, removing the need for an external cross-device vendor. The machine learning algorithm behind the graph maps […]
Google has expanded the features available to US students who are looking for more information about colleges. The college search feature, which was introduced last year, now includes a discovery feature to look for schools based on courses and location, two-year colleges, and popular certificate and associate programs that are available at four-year institutions. The exploration […]
TikTok has partnered with UK animal charity Blue Cross to raise funds for pet welfare in the UK. The short-form streaming platform launched the #PetBFF hashtag this weekend, encouraging users to create and upload content featuring their pets – or their ‘Best Friends Forever’. TikTok says it will donate £1 to Blue Cross for each […]
Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]
Google revealed it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs allowed Google to enable Open Measurement on more than 85% of in-app display and video impressions running on Google AdMob and […]
Since the inception of social media, it has worked its way into every element of our day to day lives. Whether that be interacting with friends and family, booking holidays, shopping for clothes, allowing an insight into different lifestyles and it has definitely affected the world of sport: the way that we consume sport, the […]
Shopify has launched Shopify Chat, a native chat function that enables retailers to have real-time conversations with customers visiting their stores in order to drive sales. Shopify Chat runs inside Shopify Ping, a mobile app the company launched in 2018 that centralises all customer conversations, along with automated marketing workflows. Once Shopify Chat has been enabled […]
Facebook has further grown its suite of advertising products with the launch of a pair of tools designed specifically for cinema releases on the social network. Intended to help studios drive awareness of their upcoming releases. both solutions seek to help people find the films they will be most interested in, by reaching those individuals directly. The first […]
Independent ad tech platform Adform has launched a cross-device targeting solution, which is backed by artificial intelligence (AI), expanding its existing identity management capabilities. The solution makes use of the company’s new Cross-Device Graph to offer enhanced user targeting across various devices and remove the need for advertisers to use an external cross-device vendor. Odin, Adform’s AI, […]